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The Power and Strategy of Out-of-Home Media
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In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing marketing strategies across ten markets in the West region. Our conversation covers the tangible impact of OOH media, the importance of creative design, the use of data-driven insights for ad placement, and innovative ways to integrate digital strategies with OOH campaigns. Together, we delve into the subjects of sustainability efforts, audience targeting methods, and practical tips for maximizing the effectiveness of OOH advertising. Please tune in to discover how OOH media, with its unique and compelling nature, can elevate your brand and engage audiences in ways you've never imagined.
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