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FI GROW Solutions Episode 60 - Cranking Up Your Bank or Credit Unions Content Campaigns.
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Meredith Olmstead and Rebecca Gwaltney from FI GROW Solutions delve into the world of content creation for your community bank or credit union. Learn more about how to effectively become an authority and trusted resource for your members or customers through effective content campaigns.
Key Takeaways:
1. Content Campaigns for Financial Institutions: The importance of content campaigns for banks and credit unions. Content is SEO-optimized and designed to address specific pain points related to financial products and services. This includes creating pillar pages, lead capture forms, and follow-up blogs to engage and educate users.
2. Benefits of Content Campaigns: Include problem-solving and trust building, nurture emails, effective marketing emails, as well as financial literacy and thought leadership.
3. Strategies to Enhance Content Campaigns: The importance of increased email marketing, booster campaigns, and actions that can lead to sales.
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