From a Cubicle Desk to a Multi-Six-Figure Business: Ellen Yin's Journey of Personal Branding, Strategic Partnerships, and Media Pivots

HN Haus Podcast

In today’s episode, we’re joined by the incredible Ellen Yin from Cubicle to CEO. Ellen shares her inspiring story of leaving the corporate world without a backup plan, building a multi-six-figure business, and leveraging personal branding and strategic partnerships to drive success.

Dive into this transformative episode as Ellen reveals her steps to creating impactful brand relationships, navigating business pivots, and scaling multiple revenue streams.
🎧 IN THIS EPISODE, WE TALK ABOUT 🎧
[02:40] - Leaving the Corporate Job: Ellen’s Bold Move

[06:12] - Landing the First Freelance Client and Building a Boutique Marketing Agency

[09:35] - Launching Cubicle to CEO Podcast: From Passion to Purpose

[12:18] - Shifting to Education and Mentorship: Scaling a Standalone Revenue Stream

[16:44] - Pivoting to a Media Business

[19:51] - The Essentials of Brand Partnerships: Content Creation, Distribution, and Endorsement

[21:50] - Overcoming Burnout and Rediscovering Joy in Work

[26:00] - Crafting Irresistible Pitches and Landing Brand Deals

[29:43] - Leveraging Personal Brand: From Pageant Wins to Media Coverage

[33:19] - Scaling Through Partnerships: Slow Funnels and Self-Liquidating Offers

[36:29] - Data-Driven Marketing and Intellectual Property in Brand Relationships

[39:02] - Ellen’s Multi-Faceted Revenue Streams: Angel Investing to Public Speaking

[42:15] - Innovative Campaigns: Small Business Grants and Market Research

[45:30] - Transforming Passion Projects into Profitable Ventures

[48:22] - Ellen’s Approach to Learning Through Experimentation

[51:50] - The Power of Creative, Relationship-Driven Brand Partnerships
🔗 LINKS 🔗
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Follow Ellen: @missellenyin
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