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Checking in on the broadcast TV upfronts in the age of streaming
Manage episode 233929300 series 2395525
While ratings for broadcast television continue to plummet, the annual ritual known as the upfronts soldiers on in New York. And despite the streaming takeover, the broadcast networks still do several billion dollars worth of business selling slots to advertisers. Old school broadcast TV remains one of the few safe places advertisers can reach millions of people.
610 episodes
Manage episode 233929300 series 2395525
While ratings for broadcast television continue to plummet, the annual ritual known as the upfronts soldiers on in New York. And despite the streaming takeover, the broadcast networks still do several billion dollars worth of business selling slots to advertisers. Old school broadcast TV remains one of the few safe places advertisers can reach millions of people.
610 episodes
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