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033 → DAVID BUTLER ↗ systems design is the key to a successful career
Manage episode 351990255 series 2969056
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David is a globally respected designer and thought leader with deep expertise in translating design into business strategy and business strategy into design, at scale. He is particularly skilled in defining design-driven growth strategies and matchmaking between startups and Fortune 500 companies.
David led design at Coca-Cola and was part of a turnaround team that helped double the value of the company in less than a decade, once-again positioning the brand as a cultural icon. Prior to Coke, David helped some of the world’s most valuable brands transform from Web1 to Web2 including UPS, IBM, Bank of America, Delta and Gucci. Along the way, David has invested in, and advised early-stage startups around the world.
Originally from a small beach-town in Florida, David has traveled across 6 continents and over 50 countries. He has been recognized by Fast Company as a Master of Design and Fortune’s Executive Dream Team. In 2015, David co-authored, Design to Grow: How Coca-Cola Learned to Combine Scale and Agility now translated in 25 languages. Daniel Pink called it a “master class in problem solving,” Tim Brown said it caused him to "rethink IDEO.”
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