Home Care Marketing and Sales: How to Close More 24-Hour Home Care Clients (PART 2)

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Prepare to rev up your home care business engine, because this podcast episode is fueled with the high-octane insights of Annette Ziegler, who knows a thing or two about accelerating growth from $1 million to a staggering $4 million. Together with your seasoned host, Dawn Fiala, we're igniting a conversation that's packed with digital marketing prowess and a treasure trove of strategies to enhance your private pay sector prowess. Whether you're a home care veteran or just starting out, get ready to turbocharge your approach with our proven tactics and community wisdom.
As we navigate the complexities of acquiring 24-hour home care clients, we're not just crossing state lines from Arizona to New York; we're crossing into uncharted territories of marketing mastery. Discover how to create compelling discharge packages that resonate with facility staff, and why caregiver training guides are revolutionizing both caregiver confidence and agency reputation. Trust us, with the battle-tested strategies we're sharing, your home care services will be the talk of every healthcare facility in town.
Don't just build a home care business; construct an empire of trust and strong partnerships. This episode is about more than just care strategies; it's about embedding yourself within the community and becoming the trusted partner that facilities and families rely on. From the heartwarming celebration of healthcare workers with Occupational Therapy Month to the savvy communication tips that keep you top-of-mind, we're dishing out the playbook on how to ensure your home care business not only grows but thrives. So, tune in and let us guide you through the home care hustle with grace, grit, and a whole lot of growth potential.

Chapters

1. Home Care Marketing and Sales: How to Close More 24-Hour Home Care Clients (PART 2) (00:00:00)

2. Participation and Introduction in Home Care (00:00:10)

3. Senior Network Marketing Strategy Discussion (00:04:01)

4. Marketing Strategies for 24-Hour Care (00:09:37)

5. Caregiver Training Guides and Marketing Strategy (00:20:22)

6. Trust in Home Care Partnerships (00:27:05)

7. Communication and Partnership Building Strategies (00:36:37)

8. Celebrating Healthcare Workers With Thoughtful Gifts (00:43:37)

9. Discussion About Weekly Updates and Meetings (00:56:06)