Home Care Marketing and Sales: PART 3- Keys to Growing a 24-Hour Home Care Service

Home Care Marketing & Sales Mastery by Approved Senior Network®

Strap in for a masterclass in nurturing a flourishing home care service, where we zero in on the lifeblood of any 24-hour operation: client retention and communication. Our seasoned team, including Dawn, Lisa, and the invaluable Annette, a geriatric care manager with commendable dedication, unveils a treasure trove of wisdom. They unfold the subtleties of housekeeping, recount personal journeys, and guide you through the financial tightrope of billing stability amid the ever-present risk of client turnover. This episode is a wellspring of knowledge for those ignited with a passion for senior care excellence.
Picture this: marketers weaving through homes, gathering unfiltered insights to fortify client bonds, while outside, the leaves turn and December looms, threatening with its historical spike in client loss. We arm you with proactive marketing arsenals, from contests to educational blitzes, ensuring your services are engraved in the minds of healthcare professionals. We lay out a blueprint for success, from setting audacious goals like securing a new 24-hour client each week to extending client engagements with grace and innovation. All the while, Annette illuminates the tailored approach necessary for elderly care, ensuring each service is as unique as the clients we serve.
As the conversation shifts, we expose you to a variety of ingenious outreach tactics designed to keep your home care brand buzzing in the ears of social workers and case managers. Imagine the smile on a social worker's face as they receive a motivational stress ball or the gratitude when offered a free home safety assessment during National Safe at Home Week. Our personal stories of fostering connections over coffee with case managers will inspire you to inject that personal touch into every professional relationship. Prepare to elevate your home care business, as we share strategies and heartfelt advice that could reshape your future in the industry.

Chapters

1. Communication and Retaining 24-Hour Clients (00:00:09)

2. Strategies for 24-Hour Care Marketing (00:13:38)

3. Strategies for Getting 24 Hour Jobs (00:17:24)

4. Strategies for 24-Hour Home Care Growth (00:21:21)

5. Community Outreach and Engagement Ideas (00:27:38)

6. Innovative Marketing Strategies for Social Workers (00:39:30)

7. Geriatric Care Managers Introduction (00:46:23)