Home Care Marketing: (ASK ME ANYTHING!) Navigating the Home Care Industry with Confidence

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Imagine navigating the complex world of caregiver services with ease, confidently answering client questions and having effective strategies at your fingertips. That's what we're unpacking in this richly insightful discussion. We delve into the nuances of 'meet and greet' requests, setting caregiver rates, and managing the intricacies of providing 24-hour home care. With valuable insights, we help you manage realistic client expectations, especially when multiple caregivers are involved in a case.
Ever wondered how to balance pricing in home care services and Medicare coverage? We've got you covered. Offering a clear roadmap, we explore ways to navigate complex situations when clients require advanced care. From conducting supervisory visits to providing discounts for long-term care, we share essential strategies for success. We also reveal how to spot-check caregivers and clients, secure permissions for unannounced visits, and set suitable rates for caregivers.
Finally, we guide you through effective home care marketing strategies and highlight the importance of quality assurance. We share tips on how to break into hospital networks, research Medicare and Medicaid percentages, and effectively compensate marketers. Wrapping up, we share practical planning tips for December and January, underscoring the necessity of being organized and having resources ready for the next meeting. Listen in, and equip yourself with the knowledge to navigate the caregiver service industry with confidence and expertise.

Chapters

1. Home Care Marketing: (ASK ME ANYTHING!) Navigating the Home Care Industry with Confidence (00:00:00)

2. Mastermind Meeting and Addressing Client Questions (00:00:16)

3. Starting Caregiver Services and Pricing Considerations (00:08:18)

4. Pricing and Providing 24 Hour Care (00:14:50)

5. Home Care Pricing and Medicare Coverage (00:19:40)

6. Home Care Marketing Strategies and Quality Assurance (00:32:31)

7. Strategies for Networking in Hospitals (00:39:23)

8. Medicare and Medicaid for Discharges (00:44:44)

9. Compensation and Efficiency for Marketers (00:54:01)

10. December and January Handout Planning (00:58:21)