Home Care Marketing: Online and In-Person Marketing Get Married- and it Works!

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Ever wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise right at your fingertips.
As we celebrate Nurses Week, we recognize the relentless dedication of nurses and discuss creative ways to express our gratitude that also serve as smart branding opportunities for your agency. Discover how a thoughtful gesture, like a branded gift, can leave a lasting impression in the healthcare community. And if you're looking to sharpen your social media acumen, this episode is your treasure trove of tips. From optimal posting times to crafting content with viral potential, we've got your back on how to capture and keep your audience's attention, making sure your agency stands out in the bustling world of home care.
Don't miss the chance to elevate your marketing prowess with our practical takeaways on utilizing social platforms to their fullest. Whether it's making reels on Instagram or tailoring outreach to social workers with Canva-designed materials, we guide you through the nuances of digital branding. It's not just about being present online; it's about being powerfully memorable. So, get your note-taking tools ready, because this episode is bursting with actionable advice that will have you navigating the marketing maze like a seasoned pro.

Chapters

1. Home Care Marketing: Online and In-Person Marketing Get Married- and it Works! (00:00:00)

2. Online and in-Person Marketing Strategies (00:00:10)

3. Utilizing Photos for Networking Success (00:15:57)

4. Impact of Social Media Marketing (00:23:33)

5. Optimizing Social Media for Home Care (00:37:16)

6. Social Media Marketing and Branded Imagery (00:40:52)

7. Celebrating Nurses Week and Branding Ideas (00:54:12)