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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Horse Radio Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Horse Radio Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
All the articles you have come to love in Horse & Rider Magazine are now available in this podcast for free. Each article is released as its own separate episode to make them quick and easy to listen to. Horse&Rider provides all you need for today’s Western horse life. Learn from top professional trainers, clinicians, and horsekeeping experts. Experience Western life. Travel to Western destinations and scenic trails. Horse&Rider is your resource to live today’s Western horse life.
Content provided by Horse Radio Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Horse Radio Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
All the articles you have come to love in Horse & Rider Magazine are now available in this podcast for free. Each article is released as its own separate episode to make them quick and easy to listen to. Horse&Rider provides all you need for today’s Western horse life. Learn from top professional trainers, clinicians, and horsekeeping experts. Experience Western life. Travel to Western destinations and scenic trails. Horse&Rider is your resource to live today’s Western horse life.
Strangles is a common problem among horse populations, and can be frustrating to treat. It is highly contagious, and although rarely fatal, can rip through your barn like wildfire. Using basic biosecurity measures can help keep strangles from spreading, and mitigate the effects. Read more HERE .
Why do some geldings act like stallions? Such behavior can cause trouble in the barn or out in the pasture. Learn what to watch for and tips for safely managing a "studdy" gelding. Read the article here .
Sweating is a natural process that helps regulate body temperature in horses, just like it does in humans. But have you ever wondered why and how horses sweat? And what exactly is considered normal sweating for our equine companions? To read this article, visit here: https://horseandrider.com/horse-health-care/why-your-horse-sweats-and-when-to-be-concerned/…
A strong grooming game starts in the months and weeks leading up to a show. Try these tips from the pros to have your horse shining in the show ring. To read this article visit: https://horseandrider.com/horse-health-care/grooming/grooming-secrets-to-show-like-the-pros/
A good lead departure sets your horse up for a cadenced and collected lope. But when you’re in the process of teaching your horse to lope off, it’s easy to leave him feeling trapped, instead. To avoid frustration, I like to use a counter-arc drill that leaves him soft and responsive to my cues. Read on to see how you can apply my drill during your next ride. To read this article visit: https://horseandrider.com/western-horse-training-tips/counter-arc-drill-for-lead-departures/…
Insulin resistance, Cushing’s disease, PSSM (polysaccharide storage myopathy), laminitis–if you have a horse that’s been diagnosed with any of these problems, chances are you’ve been urged by your vet to consider hay analysis. To read this article, vist: https://horseandrider.com/horse-health-care/hay-analysis-13362/…
Ranch sorting provides a unique blend of strategy, skill, and adrenaline. It’s a great way for riders to challenge themselves and their horses in new ways. This guide walks you through everything you need to know to get started, from choosing the right horse to understanding the competition levels. To read this article visit: https://horseandrider.com/competitions/getting-started-in-ranch-sorting/…
Spring Storms Are On Their Way, And Sudden Temperature Changes Can Cause Issues For Your Horse. Try These Tips To Be Prepared. To read this article visit: https://horseandrider.com/horse-health-care/quick-tips-for-sudden-spring-weather-changes/
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