Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Hot Copy, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Copy, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Medical copywriting unpacked with Nerissa Bentley
Manage episode 312802534 series 3246779
Content provided by Hot Copy, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Copy, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access.
WHO NEEDS DOCTORS?
We do. Of course.
But as patients we’re more informed than ever and who writes the content we use to research the latest thoughts on medical science?
Medical copywriters!
Today we’re talking about medical copywriting -- accurately representing clinical data in a way that is clear, concise, and engaging. And we’re got specialist Nerissa Bentley to shed some light on this for us.
Tune in to learn:
- How Nerissa found her medical copywriting niche
- How she built her client-base in beginning
- Why understanding the rules and regulations is vital to medical copywriting
- The role research and referencing plays in medical copywriting
- The potential risks and hazards of medical copywriting
- Authority v approachability – how to nail the patient voice, and have authority without clinical jargon.
- Where Nerissa finds her clients now
- Whether medical copywriting is more lucrative than other forms of copywriting
- Whether writing medical copywriting takes longer
- The peaks and the pitfalls of working with international clients
- The quirkiest medical topic Nerissa’s ever written about
- Nerissa’s number one tip for newbie medical copywriters
Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod loveIf you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks!
Thanks to Traceluke from Australia for a fantastic review of the show.
Connect with Nerissa125 episodes
Share
Manage episode 312802534 series 3246779
Content provided by Hot Copy, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Copy, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access.
WHO NEEDS DOCTORS?
We do. Of course.
But as patients we’re more informed than ever and who writes the content we use to research the latest thoughts on medical science?
Medical copywriters!
Today we’re talking about medical copywriting -- accurately representing clinical data in a way that is clear, concise, and engaging. And we’re got specialist Nerissa Bentley to shed some light on this for us.
Tune in to learn:
- How Nerissa found her medical copywriting niche
- How she built her client-base in beginning
- Why understanding the rules and regulations is vital to medical copywriting
- The role research and referencing plays in medical copywriting
- The potential risks and hazards of medical copywriting
- Authority v approachability – how to nail the patient voice, and have authority without clinical jargon.
- Where Nerissa finds her clients now
- Whether medical copywriting is more lucrative than other forms of copywriting
- Whether writing medical copywriting takes longer
- The peaks and the pitfalls of working with international clients
- The quirkiest medical topic Nerissa’s ever written about
- Nerissa’s number one tip for newbie medical copywriters
Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod loveIf you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks!
Thanks to Traceluke from Australia for a fantastic review of the show.
Connect with Nerissa125 episodes
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Similar to Hot Copy
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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continue reading
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