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Writing copy for SAAS businesses, with Kaleigh Moore
Manage episode 312802567 series 3246779
We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance.
Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry.
Today, we’re digging into writing for SaaS - software as a service - and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore.
Tune in to learn:
- How SaaS and eCommerce copywriting is different to other types of copywriting
- The types of challenges SaaS companies need solving in their copy
- How to get the crunchy details you need to write exceptional SaaS copy
- How to get your head around the technical details of software products and services
- How to persuade jargon-lovers to leave it out
- The secret to making abstract benefits sound compelling
- Tips on pitching for SaaS copywriting work
Have you considered writing for SaaS businesses? Would you now?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to AwesomeGames for a fantastic review of the show.
About Kaleigh:Kaleigh Moore is a copywriter whose speciality is writing value-packed blog content for SaaS and eCommerce companies. She lives in the Midwest and started freelance writing under her own name back in 2013.
Kaleigh has worked with growing start-ups and top-ten companies on the Fortune 500 as well as well as growing SaaS companies, including AT&T, Campaign Monitor, and GetFeedback. She writes a regular column for Inc. Magazine and has been featured in Entrepreneur, Copy Hackers, KissMetrics and Conversion XL.
Useful Links: Find Kaleigh:125 episodes
Manage episode 312802567 series 3246779
We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance.
Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry.
Today, we’re digging into writing for SaaS - software as a service - and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore.
Tune in to learn:
- How SaaS and eCommerce copywriting is different to other types of copywriting
- The types of challenges SaaS companies need solving in their copy
- How to get the crunchy details you need to write exceptional SaaS copy
- How to get your head around the technical details of software products and services
- How to persuade jargon-lovers to leave it out
- The secret to making abstract benefits sound compelling
- Tips on pitching for SaaS copywriting work
Have you considered writing for SaaS businesses? Would you now?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to AwesomeGames for a fantastic review of the show.
About Kaleigh:Kaleigh Moore is a copywriter whose speciality is writing value-packed blog content for SaaS and eCommerce companies. She lives in the Midwest and started freelance writing under her own name back in 2013.
Kaleigh has worked with growing start-ups and top-ten companies on the Fortune 500 as well as well as growing SaaS companies, including AT&T, Campaign Monitor, and GetFeedback. She writes a regular column for Inc. Magazine and has been featured in Entrepreneur, Copy Hackers, KissMetrics and Conversion XL.
Useful Links: Find Kaleigh:125 episodes
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