The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Brand Names Report: A walkthrough and summary
Manage episode 421230624 series 2478093
Content provided by Rob Meyerson and How Brands Are Built. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Meyerson and How Brands Are Built or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit.
From July 2020 to June 2023, visitors to Brand New cast a total of 22,769 votes across 131 brand names, rating each as Great, Fine, or Bad. These polls are the only easily available opinion data on brand names that I'm aware of. And while the data is far from perfect (I'll walk through some weaknesses on this episode), I wanted to see whether it could tell us anything useful about which brand names are preferred, and why.
To see the report as I walk through it page by page, visit How Brands Are Built on YouTube: https://www.youtube.com/@howbrandsarebuilt.
You can download the the Brand Names Report for free at https://howbrandsarebuilt.com/brandnamesreport/.
50 episodes
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Manage episode 421230624 series 2478093
Content provided by Rob Meyerson and How Brands Are Built. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Meyerson and How Brands Are Built or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit.
From July 2020 to June 2023, visitors to Brand New cast a total of 22,769 votes across 131 brand names, rating each as Great, Fine, or Bad. These polls are the only easily available opinion data on brand names that I'm aware of. And while the data is far from perfect (I'll walk through some weaknesses on this episode), I wanted to see whether it could tell us anything useful about which brand names are preferred, and why.
To see the report as I walk through it page by page, visit How Brands Are Built on YouTube: https://www.youtube.com/@howbrandsarebuilt.
You can download the the Brand Names Report for free at https://howbrandsarebuilt.com/brandnamesreport/.
50 episodes
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Similar to How Brands Are Built
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
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