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How Brands Are Built

How Brands Are Built

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women

Robyn Graham - Business Growth Strategist and Business Coach for Christian Entrepreneurs

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Welcome to The Robyn Graham Show! The podcast for purpose-driven women who want to achieve sustainable success without being on social media. Listen to gain clarity and confidence, learn life and business growth strategies to achieve your God-given purpose, and uncover joy and peace while having an impact, making money, and bringing glory to God in the process. Each week, my guests and I will share strategies on topics like: - Faith - Adopting a healthy, positive, and Biblical mindset -Brand ...
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The Brandsmiths Podcast

Amy Swift Crosby & Hilary Laffer

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Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer. “We recognize that each challenge is different and quality thinking doesn’t come in one size.” Steering clear of pr ...
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Hi! I'm Rachel, the Brand Boss. I'm an inspirational and instructional communicator, and my passion is empowering you to OWN your difference and ROCK your brand like a Boss. As a business owner myself, I’m especially passionate about empowering Businesses and Business Owners with simple, effective Marketing strategies and easy-to-implement solutions. With 22+ years in public communications, I bust myths and boxes, and put tools in your hands you can use right now...and see results. I’ve live ...
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Personal values, dropping comparisons, and building confidence. Aligning with our values is not just about finding personal joy but also about creating a meaningful and fulfilling life and business. The Happy Mom Mindset This book provides valuable guidance for moms and anyone looking to build confidence and ward off the perils of comparison. "Comp…
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Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. Today, he and the team at CENTER are building the next generation of icon brands partnering with comp…
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The key to healthy finances is understanding your budget and managing your debt appropriately. Don't let the term "inventory" deter you. Whether you're running a product—or service-based venture, managing assets, understanding balance sheets, and navigating the complex waters of entrepreneurship are invaluable to having healthy finances in your bus…
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Business strategy for YouTube: creating the right type of content to amplify your brands reach The allure of YouTube lies in its sustainability as part of your business strategy. Content creation for YouTube can continue to attract views for months and provides lasting opportunities for client engagement and conversion. Content Creation for Busines…
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This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists were Dava Guthmiller, founder of Noise 13, Rob Meyerson co-author of the sixth edition of Designing Br…
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Following God's Path to Total Body Wellness and Business Success We may have a plan for how we want things to go and how we plan to achieve total body wellness, but listening to God's plan is essential, as he often has bigger and better plans in store. Linda Bailey's story is about resilience, passion, and unwavering faith. A Transformative Collabo…
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Holistic Leadership Strategies: Power, Authority, and Influence in Faith and Entrepreneurship Holistic leadership strategies incorporate your values, such as faith, and help you embrace your identity in Christ. Unveiling Holistic Leadership Strategies: Power, Authority, and Influence in Faith and Entrepreneurship The journey through holistic leader…
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Creating a client onboarding process is a necessary step to continue serving your clients and scaling your business. You must have a thorough and automated client onboarding process. You have worked to establish the know, like trust factor with your new client, and now they are ready to invest in your services. A new client is going to pay to learn…
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When anxious or in doubt, remember that God communicates with us in myriad ways, including Scripture and others. Have you ever questioned whether God speaks to us in this day and age? He does! God communicates with us even when we don't recognize the need to hear from Him. God speaks to us in myriad ways. Recently, I was reading the book of Exodus.…
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Back in February of this year, I released the first Brand Names Report, an analysis of polling data on brand names from Brand New, the leading brand identity review site edited and written by Armin Vit. From July 2020 to June 2023, visitors to Brand New cast a total of 22,769 votes across 131 brand names, rating each as Great, Fine, or Bad. These p…
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Finding mental health solutions is increasingly important as the percentage of children and adults who experience mental health challenges has risen in the last five years. When looking for mental health solutions it is essential to look at the whole body and find the right team of people to help discover what components are missing from your life.…
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Entrepreneurship is overwhelming and exhausting at times, as is life. We are pulled in many directions: career, family, friends, caregiving, volunteer duties, etc. We need to pray most during these times, but we don't always know how to pray. Life is a responsibility and a lot of it. It's okay when we feel weak because it's too much, or we may be b…
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God is the answer to overcoming shame, learning to forgive yourself, and stopping living in a cycle of guilt. This is not a political conversation. It is a healing journey about overcoming shame through God's love. If the topic of abortion is an emotional trigger for you, please hit pause and find a better episode for you. We want to help you prote…
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What can you do when you feel anxious about your life and business? Seek comfort in God's word. Open your heart and ears for the Holy Spirit to speak to you. We all experience anxiety from time to time, some more so than others. But the question is, what do you do when you feel anxiety? The simple, yet not so simple, answer is to cast your anxiety …
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Creating an About page that resonates with your readers opens the door to opportunity. Likewise, a well-written service page will convert more viewers to clients. When trying to connect with your soulmate client over a webpage, it is important to consider how to write website copy that communicates who you are and how you can help serve them. Becau…
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Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape. Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purp…
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Mental health challenges affect everyone in different ways. But everyone is affected in one way or another. Either themselves, a family member, or a friend. No one is untouched by mental health challenges. Often, despite never having had anxiety, entrepreneurs and business owners experience the onset of anxiety symptoms and/or have exasperated symp…
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Do you have to do more to be successful? Is burnout a myth? It's time to stop the hustle culture and eliminate burnout. Does America think burnout is cool? And why? The motto of working hard and doing it alone can no longer support you. It's time to stop the hustle mentality and eliminate burnout for better mental health and more joy. There should …
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What is your source when making decisions? There's one source that's much more powerful than any other. May is Mental Health Awareness Month. If you have been listening to the show for a while, you know that I am very passionate about mental health. And one thing I've learned over the years is that God is the source of peace and hope when navigatin…
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As entrepreneurs, service providers, and coaches, you need online visibility. One way to increase your visibility is to improve your LinkedIn profile. Follow the advice below to enhance your profile and elevate your online visibility as the go-to in your area of expertise. How should you approach writing your LinkedIn profile? First, pause. Ask you…
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What part does doubt play in your business? If you aren't growing, it is likely influencing your outcomes. It's time to overcome doubt! The easiest way to overcome doubt is to read scripture and see the many examples that God gave us to prove He is trustworthy. I recently studied the gospel of Luke in a Bible study with Priscilla Shire. She has an …
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When pivoting your business, what are the things to do and not to do to pivot successfully? Successfully pivoting your business isn't as complicated as you might think. The first step is identifying who fits the new soulmate client description in your community. These people will become your low-hanging fruit. Be consistent when pivoting your busin…
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Over a million people started businesses in 2023. Twenty percent of new businesses fail within the first twelve months. How can you build a solid foundation for your business to avoid being a statistic? Forty percent of businesses fail within the first three years. With such alarming statistics, the question becomes, what does a business need to su…
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Stop trading time for money. That is a mindset of lack, and God didn't create you for lack; He created you for an abundant life in Him. How can you develop an abundance mindset? The transformation from a lack mindset to an abundance mindset begins with Scripture. It's also important to recognize that trading time for money as an entrepreneur is not…
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Your personal brand is the foundation of your business. As such, it is how you control the perception others have of you. Therefore, your style is part of your personal brand strategy. There are many facets to your personal brand and the perception others have of you. When creating a personal brand strategy, your style must be a consideration. Whet…
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There's a lot of noise about making six, seven, or eight figures. And if you don't, does that mean you aren't successful? Does the amount you make alter your identity as a successful business owner? If the business world has made you feel less than adequate, I want you to stop for a second and consider this question: What does the Bible say about y…
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Anxiety . . . It doesn't have to hold you back. Or cause your life to feel like complete chaos. Listen to my interview with Jami Deluca on the Keep 'Em Healthy Podcast and learn how to recognize it and create strategies to help you navigate it proactively so that you can live a joyful, purposeful, peaceful life. Access Jami's show. Download the fre…
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To attract more clients, you must tell the world about your work and the results you help your clients achieve. But how? The answer? Learn how to write a good case study. Writing a good case study can improve your marketing strategy because readers will understand how you help your clients achieve the desired results. Why must you write a good case…
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Your personal brand is the foundation of your business, so a personal brand strategy must be a priority if you want to build a sustainable business. What is a personal brand strategy, and what characteristics of a personal brand are crucial for sustainable success? To start, don't be timid. Rely on your faith, be bold and courageous, and step into …
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Financial resources make it easier to care for yourself and your family. When you have a positive mindset around money, you will have a positive relationship with money. How do you feel about money? Would you like to change your mindset about money to improve your relationship with it? If yes, you are not alone. Many people struggle with money mind…
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The landscape for growing a successful small business is very competitive. Therefore, attracting quality leads and growing email lists is essential for business growth and revenue generation. The question of how to create a good lead magnet is essential because every business owner needs to generate high-quality leads to build a sustainable busines…
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Being a business owner is exciting, fun, inspiring, joyful, and purposeful. But you need hope for the entrepreneurship journey to stay positive and have the strength to follow your dreams and achieve your goals. Hope is the desire that keeps you moving forward. You need hope and a positive mindset to stay motivated, to put one foot in front of the …
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Today's guest is Rob Goodman. Rob specializes in content strategy and creative content production, with experience at companies like Google, Wix, and Webflow. He's delivered award-winning branded content, content strategies, and comprehensive content calendars for these companies and other clients, helping brands transform into publishers built for…
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Coaches can serve as a mirror for clients behind them on the journey to become who they are meant to be. Clients can experience hope that they too will become satisfied, purposeful, and fulfilled by seeing what the coach who has gone before them has accomplished. Many facts about coaching will influence your decision to become a coach, what type of…
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Life can feel challenging and overwhelming, sometimes downright brutal. But you can have confidence you'll get through it because God's got you. You can find comfort in scripture that you've got this because God's got you. No matter the life experiences, even the days you want to curl up in a ball and cry, God's resting his hand on you and sees you…
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There are many benefits to podcast guesting. If you want to use podcast guesting for marketing, you need to know how to be a good podcast to be successful. Podcast guesting is a powerful marketing tool to reach a larger audience, build your community, and, ultimately, attract more clients. But you need to know how to be a good podcast guest to use …
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To grow your business without social media, you must have good copy written to resonate with your ideal client. Writing persuasive copy makes you more likely to convert your audience to paying clients. You must adhere to your values when writing persuasive copy and implementing website strategies to create an effective homepage. The place to start …
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It's time for a business detox! Clear your heart and mind and better see what God has in store for you and your business. God has a purpose and calling for each of us and wants us to stay aligned with Him. What is a business detox? If you feel overwhelmed or like you are spinning in circles with a never-ending to-do list, maybe it's time to step ba…
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Do you avoid asking for help? Perhaps asking for help makes you feel uncomfortable. Even if you don't want to ask another person for help, you have a guide and help is available to you from the Holy Spirit. You need help to succeed. As humans, we are not meant to live, work, and do things alone. And most people enjoy helping others. Data suggests t…
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What if one of your best clients lost your contact information and could no longer buy from you? It happens. Don't let it happen to you. Stay front of mind. To stay front of mind, you need client retention strategies. Email marketing is one client retention strategy that is effective and takes minimal time. An example to demonstrate the need for cl…
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Organize and systemize your life to create more energy and feel better, which will help you succeed. There is a need to be organized and that need stems from the benefits of being organized. You can save time and money and be more efficient. "Evaluate and tweak your systems. It is all about becoming more efficient and productive in a streamlined sp…
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The demands of owning a business and living life, especially with a family, can be overwhelming. Over time, you may feel burned out or, at a minimum, overwhelmed. But you will not be crushed. When you depend on your faith and lean into the supernatural powers of the Holy Spirit, you are not crushed. You may experience demands from every angle, and …
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We all need advice from time to time. Many of us are blessed to have had advice passed down to us from people we love. When the best advice ever received is shared, it can influence the trajectory of our lives and businesses. The 300th episode of The Robyn Graham Show is a commemorative event. To celebrate, Robyn asked former guests to share the be…
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You never know when you will be in a situation where God's word is necessary more than ever before. There are myriad reasons you need to stay close to God's word. A situation I recently experienced confirmed this need. Undoubtedly, the Holy Spirit is needed and the word He breathed into life is critical for staying aligned with our faith. The story…
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Are you an introverted entrepreneur? Or maybe you have clients that are. Marketing can be challenging for introverts. It's easier to hide than be visible. If you are an introvert, no need to fear. There are myriad marketing strategies for introverted entrepreneurs to employ to grow their businesses. Let's learn more, shall we? It's exhausting marke…
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