show episodes
 
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
 
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show series
 
Dr. Darlene A. Mayo is a neurosurgeon and a neuroscientist whose passion is to help you get breakthrough in your health and your business by using innovative tools in brain science, so you can achieve your potential and fulfill your destiny. Dr. Mayo earned her undergraduate degree from Duke University, completed medical school and neurosurgery res…
 
Over the past few episodes, we've been talking about this idea of "less but better" and marketing your business from a place of rest. This week we're taking those concepts and getting practical. Listen in as I share my top 3 Practical Tools for "Less is More" in Your Marketing... Referenced in this episode: StreamYard live broadcast platform: https…
 
"I will NEVER do that again." What was it that drove me to make that exasperated vow? And what have I learned since then that has me teaching about the topic I said "never" to...5 years later? Listen in as I spill ALL the tea and flip some tables in this episode's Marketing Confessions. Ready to Clear Out the Clutter in Your Marketing? Learn more h…
 
"When you know who you are, you can function from that place. And when you know who you are not, you can function from that place in freedom." In this episode, I get raw, real, and vulnerable sharing from the journey I'm on of learning this in my own life and business. Mentioned in this episode: A Better Way book by Ryan Haley The Heart Work book b…
 
"Change is hard, but you can't let change paralyze you." In this episode, I'm joined by Amy Shaw, COO of the Greater Binghamton Chamber of Commerce and Debby Evans, Project & Event Manager of the Greater Binghamton Chamber of Commerce. Listen in for an honest and practical conversation about navigating change and serving your audience, plus some st…
 
Could clutter be standing in the way of your next big business idea? Your dream client? Or even...you? Is it possible that something you've maybe tucked away out of sight could hold the key to truly enjoying your life and business the way you aspire to? In this episode we dig into these and more by unpacking some practical lessons I've been learnin…
 
Brian Collins is Chief Creative Officer of COLLINS, an independent strategy and brand experience design company with offices in New York City and San Francisco. Prior to founding COLLINS, he spent a decade as Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather. Brian's also a teacher—a professor in the Gradua…
 
In part 2 of this year's Holiday Encore series, we're diving into a conversation with one of my favorite people about one of our favorite Christmas movies. And there are some lessons about branding in it that may surprise you! Enjoy...and Merry Christmas! ✨ Connect with The Brand Boss Studio: https://brandbossstudio.com/ Peek behind the scenes: htt…
 
Today’s guest is Alina Wheeler, best known as the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, now in its fifth edition. One of my favorite memories of this book is seeing it on a desk when I arrived to my first day on the job at Labbrand, where I worked in Shanghai. I already knew the book, but seeing it in u…
 
Is there more to business than “putting out fires” and checking off items on our never-ending to-do list? More to business than just keeping up with the latest trends, juggling sales, operations, and HR? Presenting: SUMMIT. This event may be unlike any business event you’ve ever attended before. In fact, we hope it is! SUMMIT is strategically desig…
 
Nirm Shanbhag is the Chief Strategy Officer of Sid Lee USA, an international creative company. He’s also my old boss. Back in 2012, he was running the San Francisco office of Interbrand, and he hired me as Director of Verbal Identity. Before Interbrand, Nirm earned his MBA from London Business School and worked in advertising, at firms like Mullen …
 
Happy Birthday to The Brand Boss Show!! 🎉 It's been a wild ride and an incredible first year. To celebrate, I thought I'd bring you something a little different in this episode and share 6 key things I've learned about life, business, and podcasting this year. Listen in for What I've Learned in Year One! Previous episodes referenced in this episode…
 
If you play tennis, you may be familiar with the place on the racket that when you hit it provides the most power, accuracy, and impact for your shot. Similarly, when you don't hit it, it can be a rather jarring and ineffective experience. Did you know it can be the same for your business? What if there was a way to maximize your profitability and …
 
Emily Heyward is co-founder and and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Red Antler is the branding firm behind brands like Casper, Allbirds, Keeps, and Burrow. They also work with established brands like American Express, HBO, Google, and Gap. Emily was named among the Most Important Entrepren…
 
Is your brand making you money? Or losing it?? Would you like to learn the revenue-boosting secrets most business owners overlook? In this episode, I share a sneak peek of our NEW BOOK!! 🎉 In this book, I unveil the TOP 5 critical mistakes companies of all sizes make with their branding. These “Branding Blunders” are costing them hundreds, thousand…
 
In the past few episodes, we've been talking about dialing in your brand's GPS to communicate a consistent experience throughout your branding and marketing. But what are you being consistent with? And, how can you know that the decisions you're making are truly consistent and congruent with your unique brand? In this episode, we're digging into th…
 
Today’s guest is Armin Vit, co-founder of UnderConsideration, a graphic design firm, and editor and writer for Brand New, the leading site for reviews of corporate and brand identity design work. Born and raised in Mexico City, Armin—along with his wife and partner, Bryony Gomez-Palacio—have created multiple other design blogs, co-authored books, a…
 
Over the past few episodes, we've been having a conversation about how to successfully market your brand. How do you know if your branding and marketing is really on target? Listen in as we bring it home with What's Your Brand's "GPS?", Part 3! Previous episodes in this series: Episode 43: The Real Reason for Marketing? Episode 44: What's Your Bran…
 
How do you actually reach your customer? And what can a Lincoln Navigator in Phoenix teach us about marketing? Listen in for powerful insights and humor in Part 2 of What's Your Brand's "GPS?" Previous episodes in this series: Episode 43: The Real Reason for Marketing? Episode 44: Part 1, What's Your Brand's "GPS?" Connect with The Brand Boss Studi…
 
On the podcast today: Sunny Bonnell, co-founder of Motto, one of the leading branding agencies in the country, with clients like Google, Hershey's, and Twentieth Century Fox. Sunny and her co-founder, Ashleigh Hansberger, recently wrote their first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Sunny says the book s…
 
In Episode 43, we talked about marketing in a way you may never have thought about it before... and the real reason for marketing your business. This week we take it a step further and begin our 3-part series on how to market your business in the way that is going to connect best with your specific customer. How do you know if your marketing is rea…
 
Marketing. It's something every business owner knows we need. Some love it and eagerly hop on every trend. Some get exhausted by it and end up feeling overwhelmed. And some, well, avoid it all together. But have you ever thought about...beyond the obvious...the reason to market your business? Listen in for some tough love truth and a conversation a…
 
In this episode, I'm talking to Dava Guthmiller, founder and Chief Creative Officer at Noise 13, a brand strategy and design agency based in San Francisco. She's also cofounder of In/Visible Talks, and annual conference that celebrates the art of design and creativity, and In/Visible Project, which includes a collection of other events that bring p…
 
This episode, #42, may not bring you the "answer to the meaning of life, the universe, and everything"... But I can answer a question I get asked often. So here's what I've learned on my entrepreneurial journey about what you DON'T need to start a business... and what you do! Build the exact action plan for your business in just 1 Day: www.bossyour…
 
Season four has arrived, and my first guest is Dr. Jason Chambers of the University of Illinois. The theme for this season will be a bit looser than past seasons, but I'm hoping to get perspectives on the social impact of brands and branding. In other words, are brands a good thing for society, overall? In light of what's happened in 2020-the pande…
 
Are Branding and Marketing the Same Thing? In this episode, I dig into that often overlooked important conversation. There's been so much bad information circulated on this topic, it makes me sad to see business owners left misinformed, overwhelmed and confused...and losing profits. I'm coming in kinda hot on this one as we bust through those lies …
 
"The creation of a thousand forests is in one acorn." - Ralph Waldo Emerson Sometimes as entrepreneurs, dreamers, and goal-getters, we can get so focused on where we're headed that it's easy to look past the "seed" that's in front of us right now. Listen in for a conversation about BIG dreams, apple trees, and the power of one seed to impact your b…
 
Have you ever wondered if your brand is measuring up? How about your marketing? What about your business? If you've ever questioned any of these things, or maybe felt like you didn't measure up somehow... This episode is for you... Connect with The Brand Boss Studio: brandbossstudio.com Come on the journey behind-the-scenes: https://www.instagram.c…
 
By popular demand, we've decided to open up a few more seats for our Boss Your Brand Challenge! In this episode, Melissa and I share why we're hosting this challenge, an appetizer of the topics we'll cover, and who it's for. Are you ready to BOSS your brand to the next level in just 5 days? Don't miss this! Doors close midnight PST Tuesday, August …
 
Branding is something we so often think about externally, isn't it? "What impact is my branding making in the marketplace?" "What effect does my brand have on my customers?" Necessary and important conversations. And all things we love diving into here. But there's another, often overlooked, kind of branding...especially as business owners. What ab…
 
If you could do just this one thing and guarantee results for your brand, do you know what it would be? In this episode, a behind-the-scenes snippet from our Boss Your Brand challenge, we dig into that very conversation. Listen in for some funny stories and powerful truths about the MOST important thing you can do for your brand. Connect with The B…
 
Get ready, y'all... In this sneak peek snippet from Day 2 of our Boss Your Brand Challenge, I'm comin' in fiesty and hot - debunking myths and flippin' tables on some of the most common misconceptions in our industry. These lies are costing business owners thousands of dollars. Could one of these lies be sending your time and marketing dollars down…
 
On June 11, 2020, Rob (creator and host of How Brands Are Built) joined Ilya Lobanov of Studeo on Instagram Live for a chat about brand strategy and naming. Ilya is an Australia-based designer and strategist who teaches multiple branding classes (available on his site and Skillshare). Given Ilya's design background and Rob's naming experience, the …
 
Ah, movies... they make us laugh, they make us sigh...but what about when a movie is actually real life?! And...not exactly the dream-come-true kind. In homage to one of my favorite romcom's...and an epic branding fail I was recently on the customer side of... This week, I bring you, "How to Lose a Customer in 10 Days." Could your business be makin…
 
In this episode, I share a sneak peek snippet of some of the content from our first ever 5 Day Boss Your Brand challenge, including a deeply raw yet powerful story. Day 1: Identity - "More Than a Pretty Face." What sticky notes might you be wearing?... Connect with The Brand Boss Studio: https://brandbossstudio.com/ Follow along behind the scenes: …
 
Rob joins Jacob Cass of JUST Creative and Matt Davies on their new podcast, JUST Branding. We explored best practices for naming, positioning statements, and conducting discovery for brand strategy through the lenses of the company, client, and consumer. Rob shared actionable tips and real-world examples that will help you build a better brand.…
 
In this hilarious and embarrassingly transparent episode, I take you behind the scenes of our first ever challenge! And the things we're learning...about learning. Are you a Boss Babe who is ready to BOSS your brand in just 5 days without spending an arm and a leg? Join us! www.bossyourbrandchallenge.com Connect with The Brand Boss Studio: https://…
 
SURPRISE! In this very special bonus episode, I am joined by a very special guest! Listen in for all the juicy details on something AMAZING we've been cooking up for you behind the scenes... Join the 5 Day Boss Your Brand Challenge: bossyourbrandchallenge.com Follow along behind the scenes: https://www.instagram.com/thebrandbossshow/ Connect with t…
 
Have you ever completed something and felt simultaneously happy, relieved, and exhausted? In this episode, I take you behind the scenes on what I've been up to this month that has me feeling exactly that way. There are no shortcuts in business, but there are accelerators. Here's how I accelerated our business by 10 years in just 30 days... Connect …
 
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