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The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women
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315. Write a good case study to improve your marketing strategy - with Brittany Herzberg
Manage episode 410189489 series 3558565
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To attract more clients, you must tell the world about your work and the results you help your clients achieve. But how? The answer? Learn how to write a good case study.
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Writing a good case study can improve your marketing strategy because readers will understand how you help your clients achieve the desired results.
Why must you write a good case study to improve your marketing strategy and attract more clients?Case studies encapsulate SEO. They are proof of your work, share stories, and help people see the results you achieve for your clients.
Stories are what build an emotional connection with your audience or community.
Case studies fit the top and bottom of your funnel. They can help you get more visibility online, and by telling a story, you bring results alive and help people see why they should hire you.
Weave a story around the client and include testimonial quotes throughout the case study.
The story begins with where the person was before getting the help they needed and ends with the results the person achieved.
Use case studies to showcase what it’s like to work with you.
How do you write a good case study to improve your marketing strategy?Case studies can be in multiple formats. Brittany recommends her PET formula.
P—problem—where they were stuck before, what help they wanted, and what support they needed. Where were they before they met you? What made them hire you?
E—experience—What was it like during their time working with you? What did they like about working with you? This section can highlight a part of your business that doesn’t necessarily get much attention.
T—Transformation—What wins have they had because they worked with you, and what are the internal and external transformations? Internally, how have they changed? Do they have more clarity and confidence? What was the emotional journey that took place?
What external results did they achieve? Such as analytics, number of clients, ranking on Google, etc. There is something to show, numbers or data to demonstrate results.
Emotional transformation is the most important because people will relate to the emotional aspect.
Where do you put your case study on your website?There are two options. You can use a case study as a hidden web page or a blog page. To view a hidden page, someone must have a link where a blog post may be published, and anyone who scrolls through your website can easily find it.
Hidden means that your site doesn’t have a menu item for case studies. But the key is to have them on your site and then repurpose the content to drive traffic to them on your site.
Optimize your page for SEO so that Google and potential clients can find the page.
Read the full show notes and access all links.
Want to learn more about writing with SEO so that you can get found by your soulmate client? Download the free video - Intro to SEO for Entrepreneurs.
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