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Troy Thibodeau / Competing Against Large Competitors, Webinar Strategy, Ensuring Alignment Between Sales & Marketing
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In this episode of 'How I Work', Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis - a provider of Human Resources Software Solutions. You'll learn Troy's approach to competing against VERY large competitors in the HR Software sector, the power of Ascentis's webinar strategy, how they pivoted during COVID and how they're ensuring alignment between sales & marketing.
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