Diet Science is a fun 7 to 8 minute weekly program with insights and straight scoops on today's health and diet issues from Dee McCaffrey, CDC. Dee is an Organic Chemist who lost 100 pounds, nearly half her body weight, and has kept it off for 20 years by staying away from processed foods. She's the author of The Science of Skinny, released by Perseus June 2012, and The Science of Skinny Cookbook, which was released December 2014.
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Content provided by Kenny Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kenny Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age
Manage episode 430502804 series 2430672
Content provided by Kenny Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kenny Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.
Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
* YouTube: https://www.youtube.com/@KennyLange/podcasts
* Website: https://howleadersthink.kennylange.com/
Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/
Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide
#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement
- (00:00) - Marketing as influence, shaping conversations for impact.
- (04:52) - Deeper marketing integral to business development success.
- (08:26) - Internal communications vital for effective marketing integration.
- (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
- (16:44) - AI improves content generation but lacks personalization.
- (17:54) - AI can aid but human insight essential.
- (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
- (25:59) - GPT replaced dad, saved money with AI.
- (29:03) - LinkedIn boosts personal stories over business acumen.
69 episodes
Share
Manage episode 430502804 series 2430672
Content provided by Kenny Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kenny Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.
Other places to find the “How Leaders Think” podcast:
* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
* YouTube: https://www.youtube.com/@KennyLange/podcasts
* Website: https://howleadersthink.kennylange.com/
Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/
Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide
#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement
- (00:00) - Marketing as influence, shaping conversations for impact.
- (04:52) - Deeper marketing integral to business development success.
- (08:26) - Internal communications vital for effective marketing integration.
- (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
- (16:44) - AI improves content generation but lacks personalization.
- (17:54) - AI can aid but human insight essential.
- (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
- (25:59) - GPT replaced dad, saved money with AI.
- (29:03) - LinkedIn boosts personal stories over business acumen.
69 episodes
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Similar to How Leaders Think with Kenny Lange
Diet Science is a fun 7 to 8 minute weekly program with insights and straight scoops on today's health and diet issues from Dee McCaffrey, CDC. Dee is an Organic Chemist who lost 100 pounds, nearly half her body weight, and has kept it off for 20 years by staying away from processed foods. She's the author of The Science of Skinny, released by Perseus June 2012, and The Science of Skinny Cookbook, which was released December 2014.
…
continue reading
Series that demystifies health issues, separating fact from fiction and bringing clarity to conflicting health advice.
…
continue reading
Specialist and mainstream audiences alike rely on the Health Report to bring clarity to health and medical issues from social, scientific and political points of view.
…
continue reading
Move more of your body more often and in more interesting ways with the Get-Fit Guy! If you want to begin an exercise routine and don't know where to start, or if you've been working out for a while and aren't getting the results you want, Kevin Don will give you the tips you need to reach your fitness and movement goals. Get expert information on the latest fitness trends and advice on everything from toning your arms to running a 5K or simply building more movement into your day. With his ...
…
continue reading
PT Inquest is an online journal club. Hosted by Jason Tuori, Megan Graham, and Chris Juneau, the show looks at an article every week and discusses how it applies to current physical therapy practice.
…
continue reading
Trusted ER doctor Brian Goldman brings you honest and surprising stories that can change your health and your life. Expect deep conversations with patients, families and colleagues that show you what is and isn't working in Canadian healthcare. Guaranteed you’ll learn something new. Episodes drop every Friday.
…
continue reading
Listen along every Wednesday as Dustin Ross, Hey Fran Hey & Assanté explore mental health, mental wealth and mental hygiene, because who in the hell wants a musty brain? Send inquiries and questions to: TheFriendZone@loudspeakersnetwork.com #TheFriendZone
…
continue reading
Introducing the BODi® Partner Podcast, the official podcast channel devoted exclusively to BODi Partners. From archives of the BODi Wake-Up Call, I Am BODi stories, and What I Know Now success tips from seasoned Partners, this podcast is your one-stop source for personal development, business training and peer-to-peer inspiration. Ready to explode your business? Tune in regularly to our official podcast and join the ranks of those transforming their lives and the lives of others!
…
continue reading
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Go offline with the Player FM app!
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