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19: Coffee Sticker w/ Matt Reuter

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Manage episode 211983739 series 2390894
Content provided by Stu Heinecke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu Heinecke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you spark a conversation with a c-suite executive? Creativity … and coffee.

Joining us today on our podcast is Matt Reuter, Manager of Sales Development at Masergy. Recently, he received an unsolicited gift of coffee in the mail.

He set that gift on his desk as a reminder of what what he wants to see in a new hire … after he brought it up to the CMO’s office and set it on their desk. “This is what we need to be teaching all our sales reps to do.”

How did an unsolicited gift of coffee up on the CMO’s desk, and why was this so effective?

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 211983739 series 2390894
Content provided by Stu Heinecke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu Heinecke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you spark a conversation with a c-suite executive? Creativity … and coffee.

Joining us today on our podcast is Matt Reuter, Manager of Sales Development at Masergy. Recently, he received an unsolicited gift of coffee in the mail.

He set that gift on his desk as a reminder of what what he wants to see in a new hire … after he brought it up to the CMO’s office and set it on their desk. “This is what we need to be teaching all our sales reps to do.”

How did an unsolicited gift of coffee up on the CMO’s desk, and why was this so effective?

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

77 episodes

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