164. The constraints being a fractional CMO

How to Sell Advice

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2+ y ago 23:15

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If you've done any fractional CMO/freelance head of growth/managed advisory work (as I like to call it), you'll quickly notice how much it limits your time to work with multiple clients and do your own marketing.

In this episode, I unpack a few topics, questions, and constraints brought up by member Rob Denton-Ross in a private discussion (with his permission to respond via podcast).

Rob currently does some execution work and is getting opportunities to do more involved fractional CMO work. As a result, it's difficult to find time (and justify spending it) to market himself.

I talk about things like:

My thoughts on selling days per week/month
Hiring marketing managers instead of being the one to manage
Focusing on selling advisory level as soon as you can
What to do to market yourself when your time is limited
And a lot of other limits, constraints, and ways of dealing with fractional CMO work in your business

Give this a listen and let me know what you think!

—k

201 episodes

#Business #Marketing #Kevin C. Whelan #Fractional Cmo #Advisory #Consulting #Advisors #Advisory Work