))
How to build multiple brands with Hind Sebti, Founder of whind & Waldencast
Manage episode 431398619 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building, scaling and maintaining one brand is challenging. However, successfully creating multiple brands is a brilliant feat of focus and endurance. With this in mind, I wanted to learn from an expert brand builder.
Hind Sebti is the founder of whind, a beauty brand that merges both science and sensoriality to deliver Golden Hour Beauty, inspired by her home of Morocco, in a high efficacy yet super indulging range of skin care, body care and fragrances, and the founder of Waldencast, a beauty and wellness platform that creates, acquires and scales the next generation of high growth purpose driven brands.
Waldencast Ventures, is a privately owned brand incubator that has launched and built whind but also sister brands coat[s] and glaze. Waldencast PLC acquired Obagi skin care and Milk Makeup and was listed on the Nasdaq in July 2022 and valued then at over $1bn.
As a multi-brand founder, Hind has a wealth of experience building brands that win customers’ hearts.
Keep listening to hear Hind’s advice on building multiple brands and effectively managing different businesses at the same time.
Hind's advice:
- As a founder you will start by doing everything yourself, but once you have a team you need to prioritise what to do yourself and what to delegate
- Those things only you can do will be the most important things - prioritise!
- Being able to trust your team and confidently delegate is vital; you cannot do everything yourself
- A combination of ambition and humility is good
- When building several brands at once, space out the various processes as you will learn from each one, which will benefit the next one - don’t put all your eggs in the same basket
- Be flexible when building a company culture; every business is different, and every employee works differently. Allow the employees to contribute to the company culture as people are your most important asset
- Be flexible and adaptable; businesses may not evolve in the way you had expected
- If you can find a partner whose skills complement your own, you are in luck as it’s great to have someone with whom you can discuss decisions
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link &
110 episodes
Share
