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How to create strong packaging for your brand, Randi Christiansen, CEO & Co-Founder Néccessaire

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Manage episode 419365967 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact.

As packaging can be a huge barrier to entry, I wanted to speak to someone who has created a stunning brand package.

In this episode, I hear from Randi Christiansen, CEO & Co-Founder of Néccessaire, one of the world’s leading body care brands. Founded in 2018, Néccessaire provides customers with minimal, high-functioning products and is now certified as both climate neutral and plastic neutral.

Keep listening to hear Randi’s advice on how to create stand-out packaging for your brand and why it is so important to maintain a consistent visual identity.

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the Show.

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 419365967 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact.

As packaging can be a huge barrier to entry, I wanted to speak to someone who has created a stunning brand package.

In this episode, I hear from Randi Christiansen, CEO & Co-Founder of Néccessaire, one of the world’s leading body care brands. Founded in 2018, Néccessaire provides customers with minimal, high-functioning products and is now certified as both climate neutral and plastic neutral.

Keep listening to hear Randi’s advice on how to create stand-out packaging for your brand and why it is so important to maintain a consistent visual identity.

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.

FF&M recommends:

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the Show.

  continue reading

105 episodes

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