))
How to maintain communication with your investors with Michelle Kennedy, Founder & CEO of Peanut
Manage episode 398297356 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
With Sifted reporting that European startup funding plummeted by 40% in 2023, maintaining open and transparent communication with your investors is vital to maintain such an important relationship.
In this episode, I hear from Michelle Kennedy, co-founder and CEO of Peanut, one of the fastest-growing social media apps for women. Michelle launched Peanut in 2017 to help women combat the loneliness that comes with being a new mother. Peanut has raised over $23 million in funding since its inception.
Having raised an exceptional amount of funding, Michelle has brilliant insights to share on the most effective ways to communicate with investors.
Michelle's advice:
- Avoid outside investment for as long as you can
- When communicating with your investors approach them on an equal footing; it’s not necessarily the case of you only reporting the good news
- Use them for help and dispassionate advice - they should be people who understand crises and will be able to be objective
- They may be able to help you with introductions
- A quarterly meeting with investors is probably enough; if necessary you can have ad hoc calls in addition
- Structure your meetings with investors: they will need to see metrics and hear about targets and performance; they will also want to know about your plans for the next quarter
- Have your list of questions prepared and make sure you ask for what you need
- Be open about any failures
- Generally only the founder needs to be present at these meetings; they are investing in you because they believe in you, the founder, and the founder’s voice is crucial
- Always be confident when communicating with your investors
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
105 episodes
Share
