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How to start a second career at any age with Rae Feather, Founder of Rae Feather
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In this episode we hear from Rae, Founder of her eponymous brand Rae Feather, a personalised luxury accessories, homeware and versatile resort wear brand. Having founded her company in 2013 following a career in luxury travel marketing, Rae’s brand draws extensively on her passion for travel however it was the monogrammed straw basket with which the brand was propelled to notoriety on Instagram.
Named in 2018 as one of the Walpole ‘Brands of Tomorrow’, Rae places great emphasis on sustainability and ethical production and works with many Fair Trade and social enterprise companies to make a positive impact around the world.
Rae shares with us why you shouldn’t be put off starting a second career no matter what age you are and that really knowing your business through and through stands you in good stead when it comes to growth.
Rae’s advice:
- Being older gives you confidence; it doesn’t mean you have to be invisible or frumpy
- It’s useful to try to see things from the point of view of younger people, however
- When marketing, take care not to be aggressive; take the time to build a following with patience
- It’s helpful if you are creative and flexible
- Make sure you enjoy working with a team; be present for them
- Don’t try to do things too fast; take it slowly and know your limitations
- Don’t employ anyone you wouldn’t want to have dinner with
- Don’t overthink things and take one day at a time
- Surround yourself with positive people and people you can trust; listen to them
If you’d like to contact Rae you can reach her via Instagram.
Head over to Speakpipe to leave your voice note for future guests too.
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
- For contracts check out Law Depot.
Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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