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How to survive a trademarking battle with a huge global brand - Belinda Everingham, Founder of Bondi Wash
Manage episode 335470857 series 2801707
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In this episode, we hear from Belinda Everingham, founder and CEO of Australian natural products brand Bondi Wash. Founded in 2013, as a natural alternative to chemical-laden products that continually caused her headaches, Belinda began experimenting with essential oils and Australian botanicals in her kitchen and soon decided to leave her management consulting career behind to take the leap to start Bondi Wash.
Belinda shares with us her advice on how to fight your corner when a huge competitor doesn’t play ball, more details on trademarking and why there is always a silver lining to any crisis in a startup.
Belinda’s advice:
- Do you research when it comes to trademarking
- Get your brand name right early on
- Check for global trademarking
- Seek legal advice that can support your business
- Focus on doing one thing at a time really well
- Trust your gut feeling when it comes to listening to advice
- Get good at hiring
- Mistakes will always have a silver lining
- Practicse the Pareto principle - focus 80% of your energy on 20% of the most important things
- Financial success is important but only because it gives you the freedom to do more with your brand’s journey
- Be aware of what you’re trying to achieve and conscious of how to enjoy the business
- Get pricing right early on, as it's not easy to change
- Ask for honest feedback and listen to everyone who is keen to offer it
- Different parts of the business will need your attention at different times
- A part of your business will always be in crisis but investing the time in solutions is always worth it for the long run
If you’d like to contact Belinda you can her reach on hello@bondiwash.com.au
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Recorded, edited & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Edited and managed by Milun Haggipavlou.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
- For contracts check out Law Depot.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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