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71: Making Customer Obsession a Cross-Functional Practice
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When? This feed was archived on July 12, 2024 21:56 (). Last successful fetch was on July 30, 2024 04:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 431390680 series 2930898
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Darlene Miranda (DailyPay) as they discuss how to make customer obsession as a cross-functional practice. PMs gather data from their customers to help in product improvement and development, but how can a PM let everyone in the organization join this customer obsession?
Disclaimer: All opinions of the speakers are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
- 00:00 Intro
- 03:28 Customer obsession
- 04:55 How customer obsessed are you?
- 06:35 When PMs don’t do enough to make a customer obsession a cross-functional
- 08:08 Being obsessed with two different types of customers
- 10:20 Engineering in customer obsession
- 13:38 Marketing
- 15:16 Customer obsession from the support function
- 17:17 Tools and frameworks
- 21:05 The role of customer support
- 23:52 What is unique about customer obsession?
- 26:10 An organization that will help you become customer obsessed
- 28:05 Cross-functional practice in the early stages of a startup
- 31:22 How to know if a company is customer obsessed
- 33:58 Operations functions to maintain customer obsession
- 36:14 Security and fraud
- 38:48 Resources for making customer obsession a cross-functional practice
- 40:55 Final thoughts
131 episodes
71: Making Customer Obsession a Cross-Functional Practice
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Archived series ("Inactive feed" status)
When? This feed was archived on July 12, 2024 21:56 (). Last successful fetch was on July 30, 2024 04:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 431390680 series 2930898
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman welcomes Darlene Miranda (DailyPay) as they discuss how to make customer obsession as a cross-functional practice. PMs gather data from their customers to help in product improvement and development, but how can a PM let everyone in the organization join this customer obsession?
Disclaimer: All opinions of the speakers are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
- 00:00 Intro
- 03:28 Customer obsession
- 04:55 How customer obsessed are you?
- 06:35 When PMs don’t do enough to make a customer obsession a cross-functional
- 08:08 Being obsessed with two different types of customers
- 10:20 Engineering in customer obsession
- 13:38 Marketing
- 15:16 Customer obsession from the support function
- 17:17 Tools and frameworks
- 21:05 The role of customer support
- 23:52 What is unique about customer obsession?
- 26:10 An organization that will help you become customer obsessed
- 28:05 Cross-functional practice in the early stages of a startup
- 31:22 How to know if a company is customer obsessed
- 33:58 Operations functions to maintain customer obsession
- 36:14 Security and fraud
- 38:48 Resources for making customer obsession a cross-functional practice
- 40:55 Final thoughts
131 episodes
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