72: Product Managing Internal Tools

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Charles Stewart (Autodesk) and Dimple Singhania (Walmart) as they discuss product managing internal tools. PMs should know about the internal tools that companies use to help automate workflows, store data information for security, and connect the different organizations in a company like marketing or finance.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
09:42 Measuring success when building an internal tool
11:25 Associate satisfaction
12:38 Building a common language for people to use
14:05 Think about the employee experience
16:18 Take into account the consistency of human behavior
18:28 Communication channels for PMs
22:03 Creating a tool that works for the entire enterprise
24:19 Taking a product market mindset to internal tools
26:08 Build vs. buy
32:09 Competitive advantage in terms of build vs. buy
34:15 Compatibility with your own already built or bought tools
38:45 Product shift
42:23 Pushing forward with the modernization approach
45:52 The friction unique to internal tools
48:37 Final thoughts

131 episodes

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