91: Using Design to Drive Conversations

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

Content provided by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Shulman, Red Russak & Soumeya Benghanem, Jeff Shulman, Red Russak, and Soumeya Benghanem or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

1y ago 50:04

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on July 12, 2024 21:56 (18d ago). Last successful fetch was on July 30, 2024 04:40 (17h ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and The Product Management Center advisory board member Red Russak welcome Ronke Majekodunmi (Promevo) as they discuss how to drive conversations using design. Design-driven conversations are crucial for PMs as they enable effective communication, early feedback gathering, and customer-centric approaches. By incorporating design thinking, PMs can align their teams and stakeholders around a shared vision, leading to more successful products and higher customer satisfaction levels.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

00:00 Intro
02:40 How design can transform customer’s perceptions and behaviors
06:05 Collaboration between PMs and designers
08:20 Storytelling and design leadership
11:34 How to be good at storytelling?
14:45 Challenges in implementing design-driven leadership
16:33 The voice of the customer in the design process
19:14 Driving product differentiation and customer loyalty
21:08 Design-driven leadership in the future
24:16 Building relationships between PMs, Sales, and end customer
31:48 Maintaining brand identity and emobodying your own core value
38:36 How designers can collaborate with PMs
43:12 When PMs and designers have different ideas
48:43 Final thoughts

131 episodes

#MBA #Careers #Business #Jeff Shulman & Red Russak #Jeff Shulman #Red Russak