92: Leveraging User Research from Small to Large Organizations

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and Director of Talent Acquisition Steve Bubinas (BLUE ORIGIN), welcome Skye Bacus (Smartsheet) and Jian Li Zheng (Webflow) as they discuss how to leverage user research from small to large organizations. Gain insights on how user research shows up in different-sized product management organizations, and how PMs can leverage user research effectively. From small startups to large enterprises, understanding user needs through research not only aids in crafting successful products but also fosters better user experiences and overall customer satisfaction, ultimately driving business growth and success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

00:00 Intro
03:23 User research and how it shows up in product management
07:48 User researchers in a small organization
11:30 How PMs can take advantage of user research
14:55 Prioritization in product management
18:11 How do you know you’ve collected the right information?
22:29 Making decisions and its risks
25:41 AI and machine learning tools in user research
29:41 Keeping users engaged and making them return to your product
34:55 New software tools for user research
36:59 Using judgment based on data
42:19 B2C is all about engagement
45:48 Inclusivity in user research
51:42 Final Thoughts

131 episodes

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