Artwork

Content provided by Sandler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Succeed at Activating Your Hidden Sales Force

33:31
 
Share
 

Manage episode 432658671 series 1065363
Content provided by Sandler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this captivating episode, we delve into the often-overlooked potential within organizations: the 'hidden salesforce'. We explore strategies for unlocking this hidden talent pool, emphasizing the importance of cultivating curiosity and providing the necessary tools for sales success. The episode underscores the delicate balance between technical proficiency and sales acumen, highlighting the need for thoughtful, informative conversations over aggressive sales tactics. By redefining the role of technical teams and integrating them into the broader business strategy, organizations can harness their full potential and drive significant growth.

Timestamps:

03:44 Discussion on hidden sales potential in professional services firms.

08:08: When to involve technical experts in sales meetings.

13:50: Unlocking hidden sales force by redefining technical teams' purpose.

19:03: Techniques for technical professionals to have meaningful conversations with clients.

22:51: Empowering teams to ask hard questions and grow business.

28:00: Sales techniques, personal growth, and networking.

Key Takeaways:

  • Redefine technical teams' purpose to focus on business growth, not just delivery.

  • Empower technical teams to ask challenging questions and uncover opportunities.

  • Prioritize high-potential leads through upfront qualification.

  • Cultivate a culture of curiosity and inquiry to deepen client relationships.

  • Invest time in understanding client challenges for effective solution tailoring.

  • Overcome sales aversion by reframing sales as value delivery and knowledge sharing.

  • Use powerful questioning to uncover client pain points and aspirations.

  • Share industry insights to position yourself as a trusted advisor.

=========================================

SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

Don't forget to subscribe and leave us a comment!

=========================================

Follow Us:

Twitter: https://twitter.com/SandlerTraining

Linkedin: https://www.linkedin.com/school/sandler-training/

Instagram: https://www.instagram.com/sandlertraining/

Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

=========================================

  continue reading

670 episodes

Artwork
iconShare
 
Manage episode 432658671 series 1065363
Content provided by Sandler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this captivating episode, we delve into the often-overlooked potential within organizations: the 'hidden salesforce'. We explore strategies for unlocking this hidden talent pool, emphasizing the importance of cultivating curiosity and providing the necessary tools for sales success. The episode underscores the delicate balance between technical proficiency and sales acumen, highlighting the need for thoughtful, informative conversations over aggressive sales tactics. By redefining the role of technical teams and integrating them into the broader business strategy, organizations can harness their full potential and drive significant growth.

Timestamps:

03:44 Discussion on hidden sales potential in professional services firms.

08:08: When to involve technical experts in sales meetings.

13:50: Unlocking hidden sales force by redefining technical teams' purpose.

19:03: Techniques for technical professionals to have meaningful conversations with clients.

22:51: Empowering teams to ask hard questions and grow business.

28:00: Sales techniques, personal growth, and networking.

Key Takeaways:

  • Redefine technical teams' purpose to focus on business growth, not just delivery.

  • Empower technical teams to ask challenging questions and uncover opportunities.

  • Prioritize high-potential leads through upfront qualification.

  • Cultivate a culture of curiosity and inquiry to deepen client relationships.

  • Invest time in understanding client challenges for effective solution tailoring.

  • Overcome sales aversion by reframing sales as value delivery and knowledge sharing.

  • Use powerful questioning to uncover client pain points and aspirations.

  • Share industry insights to position yourself as a trusted advisor.

=========================================

SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared

Don't forget to subscribe and leave us a comment!

=========================================

Follow Us:

Twitter: https://twitter.com/SandlerTraining

Linkedin: https://www.linkedin.com/school/sandler-training/

Instagram: https://www.instagram.com/sandlertraining/

Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr

=========================================

  continue reading

670 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide