How Would You Beat Lead Scoring Using Jobs-to-be-Done?

How Would You Beat?

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2+ y ago 32:51

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In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the market.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat lead scoring:
00:00 What is Lead Scoring?
02:36 How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs)
07:21 Defining your audience and problem using JTBD and Lead Scoring
12:43 Understanding the problems your customer needs help with
20:43 Asking your customer about product alignment
22:09 Innovating your products for consumer needs + competitor analysis
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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. What is Lead Scoring? (00:00:00)

2. How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs) (00:02:36)

3. Defining your audience and problem using JTBD and Lead Scoring (00:07:21)

4. Understanding the problems your customer needs help with (00:12:43)

5. Asking your customer about product alignment (00:20:43)

6. Innovating your products for consumer needs + competitor analysis (00:22:09)

40 episodes

#MBA #Trading #Entrepreneur #Business #Thrv #JTBD #Job #Innovation #Product Roadmap #Product Strategy #Marketing #Sales #Jobs Theory #Product Management #Product Development