How Would You Beat Peloton Using Jobs-to-be-Done?

How Would You Beat?

In this episode we will look at how you could beat Peloton using Jobs-to-be-Done. Peloton has been in the news because they have made some big mistakes and even plan to layoff 40% of their sales and marketing team. Their stocks down about 75% since its peak. So can Jobs-to-be-Done methods help explain what happened to Peloton and how companies can avoid the same fate? And how would you beat peloton in the exercise and health domain? Let's find out...
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Peloton:
00:00 Why is Peloton in a bad position currently?
05:53 What unmet needs did Peloton meet?
09:16 How would you beat Peloton using Jobs-to-be-Done?
11:46 How Peloton succeeded at work out optimization
15:51 Picking your segment to beat Peloton
21:05 How Peloton miscalculated how big their target segment was
23:48 Peloton's internal Job-to-be-Done: optimizing cashflow
28:10 How to accurately figure out Peloton's target segment and fix their cashflow optimization
31:48 Would Apple acquire Peloton? Who would win at a health app

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. Why is Peloton in a bad position currently? (00:00:00)

2. What unmet needs did Peloton meet? (00:05:53)

3. How would you beat Peloton using Jobs-to-be-Done? (00:09:16)

4. How Peloton succeeded at work out optimization (00:11:46)

5. Picking your segment to beat Peloton (00:15:51)

6. How Peloton miscalculated how big their target segment was (00:21:05)

7. Peloton's internal Job-to-be-Done: optimizing cashflow (00:23:48)

8. How to accurately figure out Peloton's target segment and fix their cashflow optimization (00:28:10)

9. Would Apple acquire Peloton? Who would win at a health app (00:31:48)