How would you beat Zoom Using Jobs-to-be-Done?

How Would You Beat?

In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Zoom. Zoom has a great video conferencing product that is helping a lot of people and companies in this anxious, pandemic time. We thought it would be interesting to apply JTBD to Zoom to get insights on how to beat this leading company. In this episode, we have a special guest, Audrey Crane, a partner with Design Map. Audrey is a Zoom customer, and we interview her to demonstrate JTBD techniques to identify customer needs.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Zoom with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere cover the effect the pandemic has had on Zoom and discuss how to apply Jobs-to-be-Done theory.
10:20 Jay and Jared are joined by Audrey Crane to discuss her job needs.
17:46 Audrey talks about how she uses video conferencing to acquire customers as a JTBD.
23:00 Jay , Jared and Audrey explore the value of a product that could help acquire customers and build trust in a better way.
36:13 Jay and Jared summarize the discussion on Zoom and the future of JTBD post Covid.
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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

1. Jay Haynes and Jared Ranere cover the effect the pandemic has had on Zoom and discuss how to apply Jobs-to-be-Done theory. (00:00:00)

2. Jay and Jared are joined by Audrey Crane to discuss her job needs. (00:10:20)

3. Audrey talks about how she uses video conferencing to acquire customers as a JTBD. (00:17:46)

4. Jay, Jared and Audrey explore the value of a product that could help acquire customers and build trust in a better way. (00:23:00)

5. Jay and Jared summarize the discussion on Zoom and the future of JTBD post Covid. (00:36:13)