It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 41: Key Tips for Leveraging Influencers
Manage episode 366760645 series 3401122
Content provided by Howdy Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howdy Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound motion along with intel and introductions. They talk through the process of working with influencers, from compensation structures to attribution conversations to comparing the costs of working with influencers vs generating leads in other ways.
75 episodes
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Manage episode 366760645 series 3401122
Content provided by Howdy Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Howdy Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Will and Ben discuss how influencers can create trust around brands and impact buying processes. They unpack how influence plays into the nearbound motion along with intel and introductions. They talk through the process of working with influencers, from compensation structures to attribution conversations to comparing the costs of working with influencers vs generating leads in other ways.
75 episodes
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Similar to Howdy Partners
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
continue reading
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