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A Rebrand Case Study In Four Parts: Exploring New Markets Part I
Manage episode 345093997 series 3329942
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It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. However, if rebranding goes wrong, it could do more harm to your company than good. Join your hosts, Lisa Marceau and Kristine Merz as they talk about the second rebranding of NERI, and how human-centered innovation helped drive the process to avoid common pitfalls.
For more information about JKAM Investments, visit jkaminvestments.com
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