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A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II
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Content provided by Kristine Merz and Lisa Marceau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristine Merz and Lisa Marceau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation.
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