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Cher Jones - Your Brand At Work
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"Better branded people get better jobs." - Cher Jones
I first discovered the power of personal branding when I tried to move internally at the company I worked for 17.5 years. I worked in the US division for 16 years and I wanted to move to the Canadian division to make sure that my work experience was relevant in Canada. It was like I had moved to Boston for 16 years - the Canadian division kept declining me because they didn't understand my skills and abilities. Some didn't even know that the company had US division workers in Canada. I started using internal communication and collaboration tools like Yammer and became active on Linkedin. I volunteered for hackathons, innovation challenges, ERG committees. It worked. I was able to move to the Canadian division, I won an award received by less than 1% of employees and I was asked to found and lead a new ERG for parents and caregivers when the pandemic started.
As part of my career pivot, I wanted to deepen my understanding of personal branding and looked to Linkedin for experts. Cher Jones was one of the people I found. She comes from a TV background and runs the most useful and interactive Linkedin live shows around. Her audience engagement is off the charts and I've met some truly generous and interesting people in her comments. In fact, I met one of my first podcast guests through Cher - Renee Lindo (check out her episode - I think it's #3). These days, Cher is one of the few people I show up live for because the quality of her content is unmatched. We did a video version of this podcast so you get the full energy of Cher.
The most fun part of this episode is when I remind Cher of a time when she caught the eye of the editor-in-chief of LinkedIn, Daniel Roth. He had put out a call for creators to watch and Cher championed herself. What was truly awesome was how much of her community came out to celebrate her and endorse her. It was wonderful to see her receive the support and accolades - reciprocity is a beautiful thing. She did indeed get named a Creator to Watch which opened up opportunities - a feature in a Linkedin marketing piece and 3 Linkedin Learning courses. It was huge validation of her work and confirmed for her audience and clients that her approach to personal branding works really well.
Cher was able to give us the links to the 3 posts that make up this story. It's like a mini case study of your brand at work. Go through each post and read the comments. The honour and respect has in the industry is on full display. The people commenting are some of the top experts in the world - great people to follow as well. Feel free to share or comment on the posts to bring them back into the algorithm. They are so worthwhile and the information Cher provided is evergreen and still useful.
if I could choses a song for this I'd pick This Is How We Do It by Montell Jordan. I recommend listening while you read the posts:) You are welcome for the earworm.
https://www.linkedin.com/pulse/whats-trending-linkedin-week-daniel-roth/
https://www.linkedin.com/pulse/top-trends-linkedin-higher-eds-hurting-travel-back-plus-daniel-roth
https://www.linkedin.com/feed/update/urn:li:activity:6914566445716697089/
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I'm your host, Nola Simon, a hybrid/remote futurist, an organizational consultant working with companies to create and implement hybrid/remote strategy that works well now but also sets the company and employees up for success in the future of work 5 or 10 years from now.
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