EP07 - Steve Myers

I Used To Be Crap At Sales

Swapping Encyclopedias For Rolls Royces: The Transformation of Steve MyersFrom being admittedly ‘crap at sales’ and fired for nonperformance, to eventually becoming a global sales leader, working at the likes of Rolls Royce, Motorola and Sandler, Steve's story is filled with valuable lessons and insights for sales leaders. Alongside our host Mark Ackers, Steve discusses:

• The importance of understanding your scripting from childhood in order to overcome it as a salesperson
• The need for emotional intelligence as a leader, how to really motivate your team (no dangling the carrot here)
• Strategies for maintaining focus and productivity within your team.
• The burning question - can anybody and everybody be coached?

And much more.

Whether you're a seasoned sales leader or just starting out, this episode is a must-listen.

Highlights from the episode:

00:00 - 03:00: From fired to fired up. Steve’s early sales struggles and the pivotal moment that led to his transformation - from fired for non-performance, to Sales Leadership and coaching around 2,000 sales professionals

03:00 - 10:00: The importance of learning and developing sales skills, just like in any other profession.

10:00 - 20:00: The Power of Childhood Scripting. How early life experiences and programming influence adult behavior in sales - understanding childhood scripting to unlock your sales potential

20:00 - 30:00: Overcoming the need for approval, understanding the impact on sales performance - and how to overcome it. “Sales is no place to get your emotional needs met.”

30:00 - 40:00: Finding the right mentor - The role of mentorship in sales success and the value of a good coach in shaping your career.

40:00 - 50:00: The secret to sequencing success - Why getting the sequencing right in sales is crucial.

50:00 - 1:00:00: Looking in the "ugly mirror" - the importance of self-awareness and honesty in sales leadership. Why do sales leaders often opt for more tools rather than developing their team?

1:00:00 - 1:10:00: Steve’s biggest mistakes as a sales leader and what he learned from them.

1:10:00 - 1:20:00: Can anyone be coached? The difference between willingness to be coached and finding the right coach.

1:20:00 - 1:30:54: Common tactical mistakes in sales and how to avoid them.