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George Parker, Seasoned Ad Vet, Author, Episode #11
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Today we’re talking to a seasoned veteran in the advertising business, George Parker. This guy has spent more than thirty five years in the Madison avenue salt mines with such major agencies as Ogilvy & Mather, Y&R, Chiat Day, JWT and many others. He’s worked in New York, San Francisco, London, Paris, Stockholm and Detroit. In the course of his career he’s won Cannes Lions, CLIOs, EFFIES, the David Ogilvy Award and several hundred other bits of tin and plastic. His blog AdScam, which was named one of the four best ad blogs in the world by Campaign Magazine, is required reading for those looking for a piss & vinegar view of the world’s second oldest profession.
He’s also written a new book called, “The Ubiquitous Persuaders.”
Show Notes:
- George begins by talking about the "creative rennaissance" that was the 1960's.
- We discuss how important it is to respect the audience.
- George challenges convention as to the "best TV commercical of all time" (it's not the one you think it is).
- Here's a concept for marketers: be interesting.
- The power of niche marketing in today's connected world - being everything to someone is better than being nothing to everyone.
- George knows, and has worked with, Steve Jobs and tells us some tales.
- How the Apple TV spot, "1984," almost didn't run.
- George has a strong opinion about the shortcomings of consumer research on advertising.
- And the most important lesson he's ever learned (from David Ogilvy himself) - the importance of selling.
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