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Russell Davies, Planning Director, R/GA London - Episode #24
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One of the most influential planners in the world, Russell Davies joined R/GA London from Ogilvy where he served as head of planning for EMEA. A frequent public speaker and well respected writer, his blog is one of the most widely read in the industry. He also writes a weekly column for Campaign magazine and is a contributing editor for Wired UK.
Show Notes:
- We open by discussing agency "culture" versus "habit," and whether there even is such a thing as culture at an agency.
- What is planning to Russell Davies? Well, no one knows what you're supposed to be doing, for starters.
- We discuss creativity and whether it's even worthwhile to discuss.
- With easier publishing comes more creativity, right? Maybe not.
- The democratization of production tools means professional creatives will soon find out just how special they are.
- Crowdsourcing is dumb.
- Russell shares with us how he keeps himself inspired. It's all about discovering new things.
- As it relates to agencies complaining all the time, Russell says stop complaining about things you volunteered to do.
- Lastly, and perhaps most profoundly, Russell explains his view that companies have been so obsessed with honing their marketing, they've forgotten how to make great products (unlike Apple).
References:
We discuss his Wired talk, which you can see here: http://www.wired.co.uk/news/archive/2011-10/13/russell-davies-wired-2011
Russell's awesome blog: http://russelldavies.typepad.com/home/
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