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Episode 22 - Eliminate the mortgage mistakes your clients make to demonstrate your value!
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Introduction:
- Host: Bob Mangold, the listing coach
- Episode Theme: Understanding the mortgage shopping process and its impact on clients
Main Content:
- Understanding Mortgages:
- Importance for agents to understand mortgages to serve clients better
- Impact of the NARA Commission lawsuit on providing value through knowledge
- Join the Conversation:
- Invitation to join the Real Estate Asset Advisors Facebook group for discussions and feedback
- Mortgage Market Update:
- Significance of the upcoming jobs report and its influence on the mortgage market
- Interest rate trends and advice on locking in rates
- Client Guidance:
- Importance of agents knowing the mortgage process to advise clients
- Questions clients should ask lenders and misconceptions about mortgage rates
- Mortgage Broker Advantage:
- Benefits of working with a mortgage broker for rate shopping
- Special considerations for clients with substantial assets in specific banks
- Interest Rates Misconceptions:
- Explanation of how mortgage rates and costs work
- Importance of focusing on total interest paid rather than chasing the lowest rate
- EquityMax Program:
- A program designed to reduce total interest paid and accelerate mortgage payoff
- How agents can provide value by understanding and explaining these concepts
- Closing Efficiency vs. Lowest Rate:
- The significance of closing on time over getting the lowest possible rate
- The reliability and performance of lenders matter more than the lowest rates
- Rate and Estimate Variability:
- Explanation of daily rate changes and the inaccuracies of initial estimates
- The importance of accurate credit scores and verifying income for loan approval
- Financial Strategy:
- Strategies for managing debt and down payments for better financial outcomes
- Encouraging discussions on effective mortgage management and financial planning
Conclusion:
- Importance of agent knowledge in the mortgage process for client value
- Invitation to attend business briefings for more insights
- Reminder of the role of real estate agents in guiding clients through the mortgage process
Call to Action:
- Visit www.ElevateBusinessBriefings.com for more information
- Encouragement to share the podcast and feedback
Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com
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