The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Amber Lilyestrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amber Lilyestrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Leslie Zane on the Power of Instinct
Manage episode 435192051 series 1512537
Content provided by Amber Lilyestrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amber Lilyestrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to the IGNITE Your Dream Podcast!
I am absolutely geeking out over today's podcast guest, Leslie Zane- genius marketer and trailblazer of over 30 years- talking about my very favorite topic: the subconscious mind.
Known as the pioneer of “Instinct Marketing,” founder of the first female-led brand consultancy that still exists today, and author of new book “The Power of Instinct,” Leslie Zane is a renegade. She is revolutionizing how organizations shape consumer decision making by focusing them on changing instinctive behavior – the decisions that consumers make on autopilot.
Zane’s perspective defies traditional thinking. She maintains that what consumers say is unreliable, that indirect cues are more effective than direct persuasion, and that successful ideas, brands, and political candidates have multiple associations, not just one defining identity trait. But, like many unconventional thinkers, her ideas were dismissed for years. With a chuckle, she admits, she’s had a 25-year head start practicing what behavioral science theorists are beginning to explore and consider today.
We talk about all things brand identity, marketing and how to catalyze growth in our businesses. Today's episode is a masterclass in marketing, so grab your favorite journal + a pen and let's dive in. I can't wait for you to listen!
Links Mentioned:
- Grab your copy of Leslie's book: The Power of Instinct
- Follow Leslie over on Instagram: @thelesliezane
Book your Breakthrough Call today
Tag me in your big shifts + takeaways: @amberlilyestrom
Did you hear something you loved here today?!
531 episodes
Share
Manage episode 435192051 series 1512537
Content provided by Amber Lilyestrom. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amber Lilyestrom or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to the IGNITE Your Dream Podcast!
I am absolutely geeking out over today's podcast guest, Leslie Zane- genius marketer and trailblazer of over 30 years- talking about my very favorite topic: the subconscious mind.
Known as the pioneer of “Instinct Marketing,” founder of the first female-led brand consultancy that still exists today, and author of new book “The Power of Instinct,” Leslie Zane is a renegade. She is revolutionizing how organizations shape consumer decision making by focusing them on changing instinctive behavior – the decisions that consumers make on autopilot.
Zane’s perspective defies traditional thinking. She maintains that what consumers say is unreliable, that indirect cues are more effective than direct persuasion, and that successful ideas, brands, and political candidates have multiple associations, not just one defining identity trait. But, like many unconventional thinkers, her ideas were dismissed for years. With a chuckle, she admits, she’s had a 25-year head start practicing what behavioral science theorists are beginning to explore and consider today.
We talk about all things brand identity, marketing and how to catalyze growth in our businesses. Today's episode is a masterclass in marketing, so grab your favorite journal + a pen and let's dive in. I can't wait for you to listen!
Links Mentioned:
- Grab your copy of Leslie's book: The Power of Instinct
- Follow Leslie over on Instagram: @thelesliezane
Book your Breakthrough Call today
Tag me in your big shifts + takeaways: @amberlilyestrom
Did you hear something you loved here today?!
531 episodes
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Similar to IGNITE YOUR DREAM
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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…
continue reading
Practical business lessons for the real world.
…
continue reading
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