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153 Would You Sack Yourself From a £56,250 Fee?
Manage episode 409416111 series 2971078
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Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings.
Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market.
This episode doesn't just highlight success stories; it delves into the nuanced challenges of client-agent relationships, especially when dealing with high-profile clients with grand expectations!
Learn about identifying potential red flags with clients early on, the strategic use of upfront marketing fees, and when it might be time to part ways with difficult clients.
Explore the democratic approach within your team, balancing individual leadership with collective wisdom to maintain your agency's integrity and foster a healthy work environment.
Get insider insights into the art of negotiation with seasoned professionals, the strategic importance of mutual selection in client-agent pairings, and maintaining clear, transparent communication.
Tune in to IGNITE your path to success in the world of selling premium homes.
When you’re ready here are 3 ways we can help you to IGNITE your agency:
1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR Phil@ashdownjones.co.uk
Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Charging upfront fees for marketing costs could influence the decision-making process regarding whether to maintain or terminate difficult client relationships.
➡️ Identifying red flags early in client-agent interactions and being selective in client choice is crucial for maintaining a healthy and successful agency.
➡️ Involving the team in critical decisions about client relationships helps balance individual leadership and making the best decisions.
Some great moments:
✅ “We've just worked with a billionaire. He loved the fact that it was an independent firm and we were earning our own coin.”
✅ “Being a bit brutal with your worst clients does send a very clear message.”
✅ “The general advice from the crowd is oh, sack him, he's not your ideal client, and I think that's too easy!”
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