IMO: The Alex Show podcast

#Entrepreneur #Business #Podcasting Education #Self-Improvement #Marketing #Alex #Entrepreneurship #Business Coach #Service Providers #Real Life

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

IMO: The Alex Show explicit

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Real talk. Real life. Real fun. On IMO: The Alex Show, I discuss unfettered opinions on: the online coaching space, life, love, and the pursuit of happiness, solo and with guests. With weekly episodes dropping, be prepared to laugh your a** off, maybe brush a tear away, and snort alongside us as we talk about anything and everything... nothing is off limits here.

5 episodes

IMO: The Alex Show explicit

updated 7 days ago

Series home•Feed

5 episodes

#Entrepreneur #Business #Podcasting Education #Self-Improvement #Marketing #Alex #Entrepreneurship #Business Coach #Service Providers #Real Life

All episodes

1
The Great Six-Figure Lie 22:48

7 days ago22:48

22:48

Drop me a message to read on the podcast! Hi! This episode doesn't have a transcript yet. xoxo Alex Find Alex on her website at http://alexandraaren.com/ or on Facebook .

1
Using My Voice, Using My Power 36:37

18 weeks ago36:37

36:37

Drop me a message to read on the podcast! In this episode, I talk about why I've not been around, what my limitations were around podcasting, and how I'm using my voice and using my power to return. I hope you'll join me in making 2025 our most iconic year yet. Find Alex on her website at http://alexandraaren.com/ or on Facebook .…

1
Too Many Coaches & Service Providers Are Working With Clients Whose Basic Needs Haven't Been Met 25:06

27 weeks ago25:06

25:06

Drop me a message to read on the podcast! Episode Summary : In this episode, Alex dives deep into the ethics of high-ticket coaching programs targeting individuals whose basic needs aren’t even met. From the manipulation of aspirational dreams to high-pressure sales tactics, we’re exposing the dark side of an industry preying on those already vulnerable. Using insights from Maslow's Hierarchy of Needs, Alex unpacks why these practices are harmful and offers practical advice to avoid falling into this trap. Outline : Introduction The problem with selling high-ticket coaching programs to people whose fundamental needs are unmet. How personal stories and industry insights brought this issue to light. Maslow’s Hierarchy of Needs: A Framework Quick rundown of Maslow's hierarchy, from physiological needs to self-actualization. Why it matters in the context of coaching: most people haven’t reached the stability required for these high-level promises. Selling the Dream: Tactics Coaches Use The allure of “life-changing” results and the promise of transformation. Breaking down high-pressure sales techniques, including urgency, scarcity, and NLP. How coaches ignore financial realities and convince clients to stretch beyond their means. Consequences for Clients Financial and emotional fallout: left with drained savings and unfulfilled promises. Loss of trust in themselves and others, and a cycle of guilt and shame. The Ethics Question Should coaches be vetting clients for readiness, financially and emotionally? Examining false promises, exaggerated results, and the unsustainable nature of “dream-selling” as a business model. Takeaways for Listeners Practical advice for evaluating any coaching offer, including red flags and self-assessment tips. Alternative, more sustainable paths for personal growth without risking financial stability. Closing Thoughts Key Takeaways : Always check your own needs first – make sure your foundation is stable before investing. Self-assessment is KEY. Do your research: know your coach, their track record, and client results. Watch for red flags, especially high-pressure sales techniques. It’s okay to say no – your well-being comes first. If you’ve ever felt pressured into investing in something that didn’t align with your needs, this episode is for you. Tune in to learn how to make empowered, informed decisions, and protect yourself from being taken advantage of in the online coaching space. Find Alex on her website at http://alexandraaren.com/ or on Facebook .…

1
IMO... Coaches are Scamming, and We're Letting Them Get Away With It 32:47

29 weeks ago32:47

32:47

Drop me a message to read on the podcast! IMO: Coaches Are Scamming, and We’re Letting Them Get Away With It In this episode, I dive deep into a conversation that's long overdue: the rampant scams in the online coaching industry and how we’re all just letting it slide. You know the drill-business owners who preach about their seven-figure success but somehow can’t pay their own service providers. It’s like they’re selling you the world while leaving a trail of unpaid invoices and broken promises. I touch on the nuances of what it REALLY means to call out a business as a service provider, & why most of us don't. I’ll break down why so many of us have stayed quiet (spoiler: it’s not just about being “nice”), the impact of speaking out vs. staying silent , and how this nonsense continues to thrive. Are we enabling these scams by staying silent, or are we protecting ourselves from unnecessary drama? I'm here to say enough is enough. This isn't a callout, it's a wake-up call. Feel free to comment, especially if you're on Spotify or Buzzsprout - both places allow comments. Not sure about Apple. You can join the conversation we're having on Facebook here . Find Alex on her website at http://alexandraaren.com/ or on Facebook .…

1
IMO: You Can Never REALLY Beat Imposter Syndrome (But You CAN Outsmart It!) 45:02

30 weeks ago45:02