170: Unlocking the Potential of Local SEO with Expert David Forman

Imperfect Marketing

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In this episode of Imperfect Marketing, host Kendra Corman welcomes back digital marketing specialist David Forman, founder of Clarity Creative Group. David, with a rich background in website development and SEO, dives deep into the nuances of Local Search Engine Optimization (Local SEO) and its critical role in enhancing business visibility online.
Key points covered in this episode:
Defining Local SEO: Understanding the importance of Local SEO and how it differs from general SEO. David highlights the role of the 'map pack' in search results and strategies for effective local search visibility.
Navigating Google Business Profile and Apple Business Connect: Insights into the significance of maintaining an updated Google Business Profile and the emerging role of Apple Business Connect in boosting local online presence.
Crucial Factors Influencing Local SEO: David sheds light on essential factors that impact local SEO rankings, including the importance of location, the power of customer reviews, and the strategic selection of business categories.
The Role of Reviews in Local SEO: Learn how both positive and negative reviews shape a business's online reputation and influence customer decisions.
The Impact of Listing Services on Local SEO: Exploring various listing services and directories, and their relevance to local SEO. David advises on where businesses should focus their listing efforts.
Expert Advice for Enhancing Local SEO: Practical tips for businesses to improve their local SEO, including updating business profiles, engaging with customer reviews, and ensuring relevant local information on websites.
David’s Key Marketing Lesson: David shares his valuable lesson on the importance of experimenting with new marketing strategies and tools, encouraging businesses to stay adaptable and innovative.
David Forman provides an in-depth look at Local SEO, offering valuable advice for businesses seeking to strengthen their local online presence. His expertise and insights make this episode a must-listen for anyone looking to navigate the evolving landscape of local SEO effectively.
Connect with David:
- Clarity Creative: https://www.iwantclarity.com/
- LinkedIn: https://www.linkedin.com/company/clarity-creative-group/
- YouTube: https://www.youtube.com/@UC-I_WZ_lQCCiNTj51ZhoZOw

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Chapters

1. Local SEO and Its Importance (00:00:00)

2. Online Directories and Apple Business Connect (00:12:31)

3. Local SEO for Business Visibility (00:20:09)