244: Evolving with B2B Marketing with Guest Eric Eden

Imperfect Marketing

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Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing.

Topics covered in today's conversation include:

• The most remarkable marketing strategies Eric has implemented
• How marketing channels have shifted in recent years
• The rise of podcasting and YouTube as effective B2B marketing channels
• The impact of AI on marketing processes and content creation
• The changing landscape of in-person events in B2B marketing
• The importance of measuring ROI in marketing activities

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Connect with Eric Eden:

• LinkedIn: Eric Eden
• Remarkable Marketing Podcast

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

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Chapters

1. Evolution of Modern Marketing Channels (00:00:00)

2. Impact of AI in B2B Marketing (00:09:37)

3. Navigating the New Marketing Landscape (00:17:58)

4. Embracing the Future of Marketing (00:25:41)