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Building a Successful Candle Company During the Pandemic with Erica Werber
Manage episode 346437304 series 3284914
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For this week's episode, Arielle welcomes Founder and CEO of Literie Candles, Erica Werber. Erica was in the PR business for 20 years until launching Literie Candles in 2021 as a pandemic passion project. Native New Yorker Erica says Literie is a love letter to the City, capturing a familiar and amazing signature scent in each candle, including Bodega Coffee, hot roasted nut cart, pizza from a guy named Joe and more.
Join Arielle as to learn about Erica's journey from public relations to starting her own company from scratch. Plus, Erica and Arielle give a sneak peak of their Something Navy x Literie Candle collaboration. Tune in for a conversation about pivoting and building a successful business during the pandemic.
Follow @ariellecharnas, @literiecandle and @somethingnavy on Instagram!
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