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From Blogging to Building a Brand with Rachel Parcell
Manage episode 332797741 series 3284914
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Join Arielle as she is joined by fellow fashion blogger and entrepreneur, Rachel Parcell. Rachel is the CEO and Creative Director of her brand Rachel Parcell, and a devoted mom, wife, sister, designer, and blogger of all things pink, pretty, and RP-approved. Through her namesake collections, creative content, and personalized brand partnerships, Rachel curates chic and romantic inspiration for your wardrobe, celebrations, travel, home décor, and individual style.
In this episode, Arielle talks to Rachel about how she first started the blog in 2010, how it evolved over time to her first line of dresses in 2016 to her ever expanding brand in 2022, and the lessons she learned along the way. She also shares her process for designing, saying, “My biggest inspiration is the women who have supported my blog and followed me on social for years.” Plus, the two look back to the first days of their blogs, laughing about how they’d plan their photos, from changing outfits in cars or posing on a trampoline. Tune in as the two bond over their similar trajectory, designing for their followers, and being online.
Follow @ariellecharnas, @rachparcell and @somethingnavy on Instagram!
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