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The Friendship Foundation of French Fashion Brand, ba&sh
Manage episode 326640950 series 3284914
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This week, Arielle welcomes Barbara Boccara and Sharon Krief—best friends and founders of the French fashion brand, ba&sh. In 2003, the two came together to found the namesake contemporary label. Their dream was to bring a new wardrobe to life so that they could share it with others—a brand truly made by women for women. With the brand now in more than 400 stores around the world, the ba&sh style remains distinctly Parisian—uniting an expression of freedom with an easy, joyful elegance.
From one continent to another, Arielle chats with Barbara and Sharon about their experience creating a fashion brand—especially as mothers with young children. They also talk about how the brand has grown with them throughout the years. Plus, stay tuned for a little surprise at the end—as the three ladies tease an upcoming collaboration between Something Navy and ba&sh!
Follow @ariellecharnas, @somethingnavy and @bashparis on Instagram!
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