Interview - 03 - Jason Falls, CEO of Conversation Research Institute & Author - Inbound Nation Podcast


This series is archived ("Inactive feed" status)

Please note series archiving is a new, experimental, feature of Player FM with the aim of helping users understand how we fetch series and report on any issues.

When? This feed was archived on January 12, 2018 16:00 (9M ago). Last successful fetch was on November 20, 2017 17:27 (10M ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 191950534 series 1645078
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Jason Falls

Jason Falls

CEO & Founder of the Conversation Research Institute

About Jason

Jason Falls has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky. He is a dynamic and entertaining public speaker and a leading practitioner and analyst in the social listening and social intelligence space.

Falls is most widely known as the man who founded Social Media Explorer, one of the most widely read social media marketing blogs in the world, and the co-author of two books, including the best-selling No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. But is his innovation in the social listening space that produced his most impactful work — the founding of The Conversation Research Institute, a think-tank and consumer research company that mines online conversations for customer insights.

Some people have called him a social media expert, innovative and influential. His work has touched a number of large brands including Rawlings Sporting Goods, Maker’s Mark, AT&T, Jim Beam, CafePress, Fireball Whisky, Over, Sealy, Buffalo Trace, Valvoline and Humana, to name a few. He also speaks on broad digital marketing topics like social media strategy, content marketing strategy and digital marketing measurement.

Away from work, he is a die-hard fan of his alma maters (West Virginia University and Morehead State University) and the Pittsburgh Pirates, a fledgling humor writer and bourbon connoisseur. He and his two amazing children live in Louisville, Ky.

How to gain insight to the social voice when it could be 65,000 conversations strong…

Jason Falls explores social media conversations and the wealth of information to be mined as a result he covers examples from case studies like Dirt Devil to a hotel chain that got feedback socially just for changing their shampoo. Jason covers:

Links to check out include:

Jason Falls Dot Com

Conversation Research Institute

5 episodes available. A new episode about every 14 days averaging 23 mins duration .