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The "Optics" of D2C: Rama Suparta & Andrew Kandolha of SATURDAYS
Manage episode 347676104 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rama Suparta and Andrew Kandolha, cofounders of SATURDAYS, discuss Indonesia's leading Direct-to-Consumer (D2C) lifestyle eyewear brand. SATURDAYS has created its own streamlined supply chain in order to remove the massive middleman costs that the traditional industry is built upon. The company has pursued an "omnichannel strategy", with offline stores (famous also for their baristas), a website, mobile app and home try-on service, all fully integrated around the customer. The duo also addresses the success they have achieved in weaving social media influencers into SATURDAYS' marketing strategy. Enhancing further "all aspects of human resources and improving store productivity" are the company's current goals going into 2023.
136 episodes
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Manage episode 347676104 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rama Suparta and Andrew Kandolha, cofounders of SATURDAYS, discuss Indonesia's leading Direct-to-Consumer (D2C) lifestyle eyewear brand. SATURDAYS has created its own streamlined supply chain in order to remove the massive middleman costs that the traditional industry is built upon. The company has pursued an "omnichannel strategy", with offline stores (famous also for their baristas), a website, mobile app and home try-on service, all fully integrated around the customer. The duo also addresses the success they have achieved in weaving social media influencers into SATURDAYS' marketing strategy. Enhancing further "all aspects of human resources and improving store productivity" are the company's current goals going into 2023.
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